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The Pub For General Automotive Related Talk |
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#1 | ||
XP Coupe
Join Date: Jan 2005
Posts: 2,098
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I was passing a Holden dealership yesterday and couldn't help but notice a large very bright and vivid LCD screen mounted in the outdoor car display area. It was setback well into the yard and only about two metres off the ground to clear the car stock. Between promotional pics for Holden, there were KFC ads, etc.
I have no doubt it's a workaround from getting council permission for signage, but I thought it was clever to include third party advertising for income. Is this a new tactic across Oz, or have I just been my usual unobservant self? |
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#2 | |||
Force Fed Fords
Join Date: Aug 2005
Location: Enroute
Posts: 4,050
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I think gimmicks like that cheapen a brand. Holden shouldn't subject themselves to cross promotion; it's akin to a businesses website featuring internet ads by google etc. Holden are arguably a reputable company and I feel advertising the likes of KFC et al only serves to make them look desperate to save money.
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#3 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 22,891
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I work with a company that has some of these signs.
They are reasonably new to the market however some of them aren't legal or council approved. Its quiet a big effort to get them thru council, plus as we all know different councils for different regions makes it tough. They seem to be working as some dealers in QLD are using them on a regular basis. Therefore its not really a workaround for getting council approval, they actually make it harder.
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#4 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 22,891
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Quote:
The only reason they market other companies to to make the adveritising somewhat cheaper, nothing to do with cross promotion. Dealers buy a time, they have no control over what other companies are marketed on the signs while in their dealerships, unless they pay the full amount and have it all to themselves.
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#5 | ||
EBfairmont with TE50motor
Join Date: Jun 2009
Posts: 185
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im a sales rep for toyota.
its a company that is going round selling them to dealerships, it actually cuts costs of getting new signage done every year, we are putting them in at work as well great for sales ec.. to just do it all on computer instead of thousands in printing fee's we are getting them for our new car yard and service department |
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#6 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
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#7 | |||
Walking with God
Join Date: Mar 2005
Location: Melbourne
Posts: 7,321
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Quote:
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2009 Mondeo Zetec TDCi - Moondust Silver 2015 Kia Sorento Platinum - Snow White Pearl 2001 Ducati Monster 900Sie - Red Now gone! 1999 AU1 Futura Wagon - Sparkling Burgundy On LPG Want a Full Life? John 10:10 |
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#8 | |||
Guess Who's Back?
Join Date: Feb 2008
Posts: 1,369
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#9 | ||
BF= Backend's Farked
Join Date: Dec 2006
Location: Perth
Posts: 681
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Now that'd be interesting....I wonder if the dealers have any say in what other ads get placed?
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#10 | ||
.
Join Date: Mar 2006
Location: Brisbane
Posts: 6,197
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This type of thing has been around for quite a while. It is an effective method whereby the "host", a Holden Dealer in this case can get the technology they like, some of the marketing benefits and outlay very little.
Similar examples are where a University requires 20,000 Access/ID Cards for their new student intake. Instead of them handing over ~$50k, they might approach McDonalds to advertise on the cards to offset the cost. Many bus companies do a similar thing where they install CCTV to their fleet and add a couple of monitors which, amongst other things like route information, will display adds that are linked to the position of the bus/bus stop or general market awareness such as Coke. |
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#11 | |||
In a Pug..
Join Date: Dec 2007
Location: Sydney
Posts: 694
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#12 | ||
FF.Com.Au Hardcore
Join Date: May 2008
Location: Golden Grove, SA
Posts: 1,333
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Would laugh if Ford started advertising at a Holden dealership.
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'96 EL Fairmont Ghia 5L |
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#13 | |||
You dig, we stick!
Join Date: Mar 2006
Posts: 7,461
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"....You don't put the car through engineering" - Rod Barrett. |
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#14 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,469
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just need someone to hack into the software and change the advertising to something more attractive!
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#15 | ||||
Force Fed Fords
Join Date: Aug 2005
Location: Enroute
Posts: 4,050
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Quote:
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If brains were gasoline, you wouldn't have enough to power an ants go-cart a half a lap around a Cheerio - Ron Shirley Quote:
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