Holden to Offer Free Ice Cream!!!!

csv8 · 10-03-2016, 11:17 AM

"Holden will try and lure younger buyers to its latest city car by offering them free ice cream.

The car maker will team up with famed confectionary brand Gelato Messina in a series of pop-up stores at major shopping centres in capital cities as part of a promotion for its new Spark, the smallest hatchback in its range and the cheapest car in Australia to feature Apple's CarPlay smartphone system.
The temporary stores are designed to provide 'Millenials' - first time new car buyers aged between 20 and 29 years - with a more comfortable touch point with the brand than a traditional dealership with the ability to showcase its value, style and functions without being hassled by salespeople. The free ice cream is simply a temptation to draw them in.

It is part of Holden's new marketing direction aimed at transitioning the car maker from the Commodore brand to appeal to wider audience as it enters the final phase of local manufacturing before closing its plants in South Australia and Melbourne late next year.

"It's the whole experience of attracting a new group of buyers to Holden," said Holden's marketing manager, Geraldine Davys.
"It's about getting them to come into the display and look and feel and touch the car in a contemporary environment that we think will make this target market comfortable."

The pop-up stores will open from April and run for approximately six weeks, with at least one in Sydney, Melbourne, Brisbane, Adelaide and Perth.

Holden would not confirm how much the promotion would cost, other than Davys saying "it won't be free for us."

The Spark is the company's new city car hatchback which it says suits first car buyers, blending affordability with the latest in connectivity technology, a high level of safety, fuel efficient engines and the ability for owners to personalise it with different coloured body parts.

Pricing starts at $13,990 (plus on-road costs) for the LS manual, with the automatic variant costing $15,690 (plus on-road costs). Holden will offere the entry-level model at under $15,000 including on-road costs such as dealer charges and registration.

Stepping up to the LT variant will set buyers back $18,990 (plus on-road costs) as the LT is only available with an automatic transmission.

The Spark's big draw card is its use of Apple CarPlay and Android Auto across the range which enables smartphone integration with voice recognition commands."

My conmment : at least Holden are thinking differently in advertising!!!!
http://www.drive.com.au/motor-news/h...09-gnf01m.html

ford71V8 · 10-03-2016, 12:47 PM

blueoval · 10-03-2016, 12:48 PM

Quote:

Originally Posted by ford71V8

image

mik · 10-03-2016, 01:09 PM

"Hey Ma , i feel like a Gelati , can i go and buy a holden "?
Wow talk about desperado`s .

LeadFoot81 · 10-03-2016, 01:24 PM

They're thinking outside of the box. Good on them!

Itsme · 10-03-2016, 01:25 PM

Silly as it sounds these promo's actually work in selling cars, they do not pay big money in market research for nothing.

FG50T · 10-03-2016, 01:42 PM

They're great at marketing. This is what you get before just before your 3 year anniversary of HSV ownership. The date inside it is name personalised and it contains all the current brochures and videos of the new F-2 HSV's. After you do that it's perfect to stick in your glove box and use it for data logging from the EDI.

Whitey-AMG · 10-03-2016, 02:09 PM

Quote:

Originally Posted by LeadFoot81

They're thinking outside of the box. Good on them!

Yep
Fancy having a marketing dept that actually tries some new strategies to help the business along.
Shame on them...

**Beastie** · 10-03-2016, 02:14 PM

Quote:

Originally Posted by FG50T

They're great at marketing. This is what you get before just before your 3 year anniversary of HSV ownership. The date inside it is name personalised and it contains all the current brochures and videos of the new F-2 HSV's. After you do that it's perfect to stick in your glove box and use it for data logging from the EDI.

image

image

How good is that!

Dr Terry · 10-03-2016, 02:20 PM

Holden & HSV are 2 separate companies, who market their products differently.

Dr Terry

malazn mafia · 10-03-2016, 02:25 PM

Quote:

Originally Posted by ford71V8

image

Someone photoshop the G into H, so it reads HOLDEN Gaytime

Whitey-AMG · 10-03-2016, 02:30 PM

Quote:

Originally Posted by Dr Terry

Holden & HSV are 2 separate companies, who market their products differently.

Dr Terry

Yes, but in the public eye they are still a Holden Commodore.
You buy from a Holden dealership.

GXL078 · 10-03-2016, 02:40 PM

Need to offer them free ice. Most Commodore drivers drive like they are on it. The ones that haven't already switched over to Toyota Klugers.

FPV0137 · 10-03-2016, 02:50 PM

Last time I tried luring young people in with ice cream, the cops came to have a chat with me... Maybe its because I don't own a Holden...

blueoval · 10-03-2016, 02:52 PM

Quote:

Originally Posted by Razorwire

Last time I tried luring young people in with ice cream, the cops came to have a chat with me... Maybe its because I don't own a Holden...

Were you trying to lure them in this van at the time?

FPV0137 · 10-03-2016, 02:55 PM

I wish... Could almost fit a whole class room in the back of that thing!...

Dr Terry · 10-03-2016, 03:56 PM

Quote:

Originally Posted by Bluey-GT

Yes, but in the public eye they are still a Holden Commodore.
You buy from a Holden dealership.

True, but the OP was talking about Holden using free ice cream as a marketing thing.

Then FG50T begins talking about the HSV USB thing which is not related at all.

We weren't talking about people "in the public eye", the guy said he was an existing HSV owner. He would've known the difference.

Dr Terry

**GasoLane** · 10-03-2016, 04:04 PM

Quote:

Originally Posted by malazn mafia

Someone photoshop the G into H, so it reads HOLDEN Gaytime

Yeah it's rough but............

Whitey-AMG · 10-03-2016, 04:41 PM

Quote:

Originally Posted by Dr Terry

True, but the OP was talking about Holden using free ice cream as a marketing thing.

Then FG50T begins talking about the HSV USB thing which is not related at all.

We weren't talking about people "in the public eye", the guy said he was an existing HSV owner. He would've known the difference.

Dr Terry

I was responding to your comment re Holden and HSV.
Anyways, the subject matter is only in reference to the
Barina Spark city car.
Regardless, the GM/HSV marketing machine always seems to be in full swing.
They are doing their best to capture the next gen buyers which is commendable.
The Star Wars effort wasnt too bad either.......

Dr Terry · 10-03-2016, 04:52 PM

Quote:

Originally Posted by Bluey-GT

Regardless, the GM/HSV marketing machine always seems to be in full swing.

I'm not sure about "full swing". When was the last time you saw a Commodore add ?

A bit like Ford really, they've given up on the local product & are letting them 'wither & die', rather than go out in a 'blaze of glory".

Dr Terry

P.S. I get your point about the Holden/HSV thing. Many people don't realise that they are a separately owned entity, although some Holden dealers do sell the HSV product.

ford71V8 · 10-03-2016, 05:46 PM

Quote:

Originally Posted by malazn mafia

Someone photoshop the G into H, so it reads HOLDEN Gaytime

Haha, funny stuff, when I googled for the image, that is what I accidentally typed (G and H are next to each other on the keyboard)

**TUF_302** · 10-03-2016, 06:22 PM

What's next? selling vans with free candy written on the side lol!!

malazn mafia · 10-03-2016, 07:15 PM

Quote:

Originally Posted by GasOLane

Yeah it's rough but............

image

That's marvelous, i smell the Nation's number 1 Ice Cream brewing. Maybe they could turn Elizabeth into an ice cream factory. mr dick smith where are you?