Will Ford Brag About The Big Win? - Page 5

LTDHO · 21-10-2008, 01:31 PM

Quote:

Originally Posted by Perana XR8

It would be a waste anyhow, Racing doesn't sell cars anymore.

It does if done right.

4Vman · 21-10-2008, 01:32 PM

Quote:

Originally Posted by Polyal

Thats pretty much on the right track.

For many people purchase decisions are made on how the product will effect their own image. You wouldn't buy a product that is seen as not being successful.

Holden as we know are the masters of it, you dont necessarily have to have the best product, you just need people to believe it is. How?....Advertising.

On the flip side, Ford do have the better product, its proven, but still lack in sales.....

It really isn't rocket science.

Litening to my mates wives discussing cars recently was a bit of an eye opener, the general consensus was they're all interested in having something "different.." most complained about the rows of Territory's and X5's outside the school when they picked the kids up, most just wanted something more unique and different to what everyone else drove, i guess variety has given people a taste, it was interesting though that popularity of a particular model gave rapid rise to its downfall.. more an indication that model "freshness" was more important now than ever.

Ford's Bathurst performance/results never got a mention.... (and it was a Bathurst bbq!)
Personally i think Ford need to keep spending more time "marketing" and tailoring their family vehicle range to women, because the "family" car is driven 90% of the time by the woman of the house.

**Polyal** · 21-10-2008, 01:43 PM

Quote:

Originally Posted by 4Vman

Litening to my mates wives discussing cars recently was a bit of an eye opener, the general consensus was they're all interested in having something "different.." most complained about the rows of Territory's and X5's outside the school when they picked the kids up, most just wanted something more unique and different to what everyone else drove, i guess variety has given people a taste, it was interesting though that popularity of a particular model gave rapid rise to its downfall.. more an indication that model "freshness" was more important now than ever.

Ford's Bathurst performance/results never got a mention.... (and it was a Bathurst bbq!)
Personally i think Ford need to keep spending more time "marketing" and tailoring their family vehicle range to women, because the "family" car is driven 90% of the time by the woman of the house.

Well there is not much you can do about looks of a car to make it unique, other than colour and bodykit/wheel options.

Which by the way surprises the heck out of me why manufacturers dont offer more choice. In an age where for what ever reason people want to customize EVERYTHING (diamond encrusted phones, different colour ipods etc etc) then why not give the consumer more choice. It will cost a bit more to have a larger range, but if you are increasing your sales enough then it will pay for itself.

I dont think Ford need to get ontop of a roof top and shout it, quite the opposite. I think being controlled, confident and enthusiastic about the 3 wins is important; but plastering it everywhere would be too much.

Agreed also that Ford need to secure there bread and butter models further, the XR's will sell well regardless of how they are advertised, as long as they have the right looks and power.

Unfortunately they are a small part of the total market, but offer the higher profit margins.

Rodp · 21-10-2008, 04:14 PM

Quote:

Originally Posted by V8 EF Fairmont

Just like they're gonna be swayed by Ford sponsoring the local footy or tennis? That logic astounds me. The logic is in the branding.

Makes more sense to have the 'Ford Australian Open' if you're talking about branding a product to reach a different demographic than a Ford shape circling Bathurst.

Advertising blocks during a tennis match IMO would be more effective than telling the masses who didn't care enough to begin about the result that a car shaped like a Ford won a car race. If you're watching Bathurst, you're already preaching to the choir who, largely, would have their own bias towards a Ford or a Holden, regardless of the result at the end of the day.

Jayden · 21-10-2008, 04:17 PM

Considering the cash they put into the racing they could at least use some to rub it into Holden afterwards with an ad that makes people aware that Holden has had its ar*e handed to it yet again.

4Vman · 21-10-2008, 04:18 PM

Quote:

Originally Posted by Polyal

Well there is not much you can do about looks of a car to make it unique, other than colour and bodykit/wheel options.

Which by the way surprises the heck out of me why manufacturers dont offer more choice. In an age where for what ever reason people want to customize EVERYTHING (diamond encrusted phones, different colour ipods etc etc) then why not give the consumer more choice. It will cost a bit more to have a larger range, but if you are increasing your sales enough then it will pay for itself.

I dont think Ford need to get ontop of a roof top and shout it, quite the opposite. I think being controlled, confident and enthusiastic about the 3 wins is important; but plastering it everywhere would be too much.

Agreed also that Ford need to secure there bread and butter models further, the XR's will sell well regardless of how they are advertised, as long as they have the right looks and power.

Unfortunately they are a small part of the total market, but offer the higher profit margins.

So what extra margin of profit do Ford make on the XR range over and above other variants???

When i said "most just wanted something more unique" i didn't mean "customization".. i mean Factory styling.... or a less common model.

**Polyal** · 21-10-2008, 04:23 PM

Quote:

Originally Posted by 4Vman

So what extra margin of profit do Ford make on the XR range over and above other variants???

When i said "most just wanted something more unique" i didn't mean "customization".. i mean Factory styling.... or a less common model.

Heaps, the more a customer tick the box the more Ford makes. Historically XR owners will up spec alot more than base model buyers.

As an example a n/a XR6 does not cost alot more than a XT to produce, but XR6 owners get safety packs, luxury packs etc etc.

Changes to factory styling is the most expensive thing you can do, you just cant change sheet metal every 1-2 years. So they only other thing you can do are add ons etc.

edit:
Also the Territory makes Ford more $$/car than any other, alot of the development work piggy backed off the falcon so it was just a case of making things fit.

So buy up Terry Ghias people!..LOL

The Yeti · 21-10-2008, 04:36 PM

Quote:

Originally Posted by Polyal

edit:
Also the Territory makes Ford more $$/car than any other, alot of the development work piggy backed off the falcon so it was just a case of making things fit.

So buy up Terry Ghias people!..LOL

the problem is people dont like buying the same car twice, they want their neuighbors to no they have a new car

My sister jsut got her 2nd territory and the desigion would have been a no brainer had they had a noticable face lift but she looked at other manufactuers becasue she wants a NEW car in the end she got an AWD SR over her RWD Ghia and got a different colour so at least Mr & Mrs next door neuighbor noticed the new car, I think considering since the Terri came out theres been 3 model changes you think it could have got a cosnmetic face lift to the same extent as the falcon not just took stuff out of the options range, but I guess this is taking us off topic isnt it

4Vman · 21-10-2008, 04:38 PM

Quote:

Originally Posted by Polyal

Heaps, the more a customer tick the box the more Ford makes. Historically XR owners will up spec alot more than base model buyers.

As an example a n/a XR6 does not cost alot more than a XT to produce, but XR6 owners get safety packs, luxury packs etc etc.

Changes to factory styling is the most expensive thing you can do, you just cant change sheet metal every 1-2 years. So they only other thing you can do are add ons etc.

edit:
Also the Territory makes Ford more $$/car than any other, alot of the development work piggy backed off the falcon so it was just a case of making things fit.

So buy up Terry Ghias people!..LOL

How do you know an XR6 costs about the same to make as an XT?????
Sounds like you're making allot of guesses and assumptions there...

FalconXR6 · 21-10-2008, 04:42 PM

Quote:

Originally Posted by Jayden

Considering the cash they put into the racing they could at least use some to rub it into Holden afterwards with an ad that makes people aware that Holden has had its ar*e handed to it yet again.

Exactly!
Ford invests in motor racing.
Why NOT milk it when they get three straight wins in what every self-respecting Australian regards as the greatest motor race in the country?

It's all about branding.
Exposure.
Confidence.
Selling success to the younger generation.
Giving the current loyal Ford owners something to be proud of.

How many people do you see getting around who grew up in the 80's and early 90's who are Holden fans? Heaps. And it's mainly because of Holden's success with Commodore (and sticking with the V8). People like backing a winner and Holden projects itself as being a winner through marketing.

Ford do not project themselves as being winners through marketing - 3 Bathurst wins in a row have provided them with the perfect opportunity to do this. Give the current loyal Ford fans something to be proud of. Something to brag about. Give the kids something to aspire to. A winner.

Nikked · 21-10-2008, 04:47 PM

I know ford won bathurst because i watched the race, so would all the other people that the add will target.

fordel · 21-10-2008, 05:34 PM

Do we really need yet another thread about poor / crap / great whatever Ford Marketing.

Hasn't this been done to death already?

snappy · 21-10-2008, 06:16 PM

Quote:

Originally Posted by 4Vman

Litening to my mates wives discussing cars recently was a bit of an eye opener, the general consensus was they're all interested in having something "different.." most complained about the rows of Territory's and X5's outside the school when they picked the kids up, most just wanted something more unique and different to what everyone else drove, i guess variety has given people a taste, it was interesting though that popularity of a particular model gave rapid rise to its downfall.. more an indication that model "freshness" was more important now than ever.

Ford's Bathurst performance/results never got a mention.... (and it was a Bathurst bbq!)
Personally i think Ford need to keep spending more time "marketing" and tailoring their family vehicle range to women, because the "family" car is driven 90% of the time by the woman of the house.

Your probly on to something there i have always considered ford a blokes car . Built ford tough the message that was drummed in to me . Not exactly what appeals to the ladies .
I can see it now his and hers falcons . As you all would know that having different cars would not be cost effective for any car company. Maybe a option to customise it would not hurt . I was on a job were the lady of the house was buying a fiat 500 i beleive for this reason.

outback_ute · 21-10-2008, 07:23 PM

Quote:

Originally Posted by geckoGT

In the eighties at the height of Honda domination they were getting power figures from 1.5L V6 engines that was untouchable by larger V12's and with such good fuel economy that a pit stop in F1 was something that only happened when there was a fault.

I agree about your point re Honda's involvement in F1 but don't forget refuelling was not allowed in those days, not because the engines were economical.

Also, a few posts here are describing something changing the 1000 to something very similar to the 12 Hour race...

jaydee · 21-10-2008, 07:39 PM

Quote:

Originally Posted by fordel

Do we really need yet another thread about poor / crap / great whatever Ford Marketing.

Hasn't this been done to death already?

Did you just cut and paste your comment from the one you made in TGA4 post?

Haven't you done it to death already?

**Polyal** · 21-10-2008, 07:46 PM

Quote:

Originally Posted by 4Vman

How do you know an XR6 costs about the same to make as an XT?????
Sounds like you're making allot of guesses and assumptions there...

Just as you seem to know a bit about GM info, I know a bit about Ford;)

Its kind of off topic now, but the difference in manufacturing a XT vs XR6(n/a) is bugger all. Same drivetrain, same body, different bumpers and seats.

Sheet metal = $$. As I am sure you know the machinery changed when a new shape is made is pretty much the major cost. (development aside)

colossus · 21-10-2008, 07:54 PM

So to all the people saying racing dosn't sell cars then why is their a Ford vs Holden racing series?

Why would Ford spend money on something that dosn't sell cars? Makes no sense. They did all the work (winning Bathurst) then forgot to tell anyone about it - may as well withdraw from the series and save their cash (after all this wont affect sales according to some).

**Falcon Coupe** · 21-10-2008, 07:58 PM

Quote:

Originally Posted by fordel

Do we really need yet another thread about poor / crap / great whatever Ford Marketing.

Hasn't this been done to death already?

I was thinking much the same, we can at least contain it to one thread.

Threads merged.

EgoFG · 22-10-2008, 11:29 AM

Quote:

Originally Posted by Nikked

I know ford won bathurst because i watched the race, so would all the other people that the add will target.

It is amazing how many people with HRT shirts/Jackets do not actually intentionally watch the race !

fordel · 22-10-2008, 11:34 AM

Quote:

Originally Posted by jaydee

Did you just cut and paste your comment from the one you made in TGA4 post?

Haven't you done it to death already?

Nope its a valid comment about two different threads that are quite tiresome seeing the same thing over and over again.

Do you like trying to act big and attempting to insult people by using their own comments ?

FalconXR6 · 22-10-2008, 01:18 PM

Quote:

Originally Posted by fordel

Nope its a valid comment about two different threads that are quite tiresome seeing the same thing over and over again.

Do you like trying to act big and attempting to insult people by using their own comments ?

Poor comment from a forum moderator.

Your here to moderate the forum, not to express your disinterest in any particular topic and certainly not to provoke people.

fordAU · 22-10-2008, 02:01 PM

A possible reason why Ford Aus don't promote its motor sport successes is that it is a scientifically proven fact that Ford owners are highly intelligent, astute and aware that a V8 Supercar is not exactly like your road going Ford, close but having said that there are a couple of minor differences between them.

This is off course contrary to our bogan friends from GM who are convinced that their Commodore crapper is a V8 Supercar, to argue otherwise with them is an exercise in futility, GM's marketing know this and milk any rare victory for all its worth..whilst the above is purely speculative on my part it is based on fact.

:

Wally · 22-10-2008, 03:24 PM

In the context of the thread the ford site is devoid of racing news, while the holden site doesn't muck around with time consuming flash media and gives the visitor direct access to the motorsport section. Similarly the toyota site promotes it on the front page, no fancy splash screen either.

gtxb67 · 22-10-2008, 03:34 PM

Quote:

Originally Posted by Wally

In the context of the thread the ford site is devoid of racing news, while the holden site doesn't muck around with time consuming flash media and gives the visitor direct access to the motorsport section. Similarly the toyota site promotes it on the front page, no fancy splash screen either.

i am not sure if that really matters, because i consider myself an enthusiast, yet i never visit the ford site. i look at aust ford forums of course and we have a link (or did have) on the coupe club website that i looked at once. i personally have no need to look at it and if i was looking for a new car, i would go to a dealer to get the info and literature and see the cars in the metal

for all motor racing news i generally only look at "the pits" or sometimes "v8 supercars", but never the ford site

there must be a reason why there is no real advertising and from what i have heard ford are making more money than holden so putting money into the product would be the best thing in my opinion. no amount of advertising would get me buying a holden. i think i would get a lada first. alot of motorsport enthusiasts think similar so why bother spending money trying to educate the educated or ignorant. the money is going where it is needed. to get the brand out there and at the front

Wally · 22-10-2008, 03:59 PM

I guess there must be a reason for other makers to promote motorsport on their sites. Both holden and toyota are markedly better in the sales race, and volume sales is the main objective of the strategy. Employing a different tactic from it's two main rivals hasn't translated into the caning many individuals thought ford would deliver to holden.

Maybe you don't visit the Ford homesite because their isn't anything of interest to you, not even a portal to their motorsport? Being a ford diehard you are unlikely to visit other brand sites either, relying on a balanced view from this and other ford forums.

4Vman · 22-10-2008, 04:03 PM

Some of you don't look very hard:
http://www.ford.com.au/servlet/Conte...YPage&site=FOA

gtxb67 · 22-10-2008, 04:11 PM

Quote:

Originally Posted by 4Vman

Some of you don't look very hard:
http://www.ford.com.au/servlet/Conte...YPage&site=FOA

good call - now i have visited that page as often as the ford home page

and probably seen it at a higher ratio than most that think ford should do more to advertise their racing

4Vman · 22-10-2008, 04:14 PM

Quote:

Originally Posted by gtxb67

good call - now i have visited that page as often as the ford home page

and probably seen it at a higher ratio than most that think ford should do more to advertise their racing

If that site isn't as parochial and proud a site as Ive ever seen i don't know what people want... i mean seriously....

Wally · 22-10-2008, 04:24 PM

Quote:

Originally Posted by 4Vman

Some of you don't look very hard:
http://www.ford.com.au/servlet/Conte...YPage&site=FOA

The point was making is the home site doesn't point to motorsport. It wasn't about navigation skills and oneupsmanship.

4Vman · 22-10-2008, 04:28 PM

Quote:

Originally Posted by Wally

The point was making is the home site doesn't point to motorsport. It wasn't about navigation skills and oneupsmanship.

HUH? look at the website address..., ford.com.au + link..
I think you've made a "wally" of yourself...

Blind freddy can see its Fords official website... Here's another incase you couldnt find it, go to www.fordracing.com.au as well.