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#61 | |||
In a Ford..at last!
Join Date: Dec 2004
Location: Melbourne
Posts: 700
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Quote:
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#62 | |||
FF.Com.Au Hardcore
Join Date: Oct 2008
Posts: 1,094
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Quote:
On the current run rate, 300 "people" buy a falcon every month out of a general population of nearly 22,350,000. Not sure if it is wise to do spend a lot of cash on broad TV advertising which is targeted at 0.00134228 % of the population?? By "people" I mean private sales which are approx 30% of Falcon sales. |
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#63 | |||
FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
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Quote:
When the company I work for puts a TV add on air, the sell through rate for that product lifts too!! Funny that!! |
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#64 | |||
FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
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Quote:
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#65 | |||
FF.Com.Au Hardcore
Join Date: Feb 2008
Location: Perth, Northern Suburbs
Posts: 4,881
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Quote:
Falcon's lack of sales has nothing to do with lack of advertising. It's lost sales of LWB, Wagons, and V8's because we don't have them to sell. It's lost rental fleet sales becuase now when you book a "Falcon/Commode or Equivalent" they give you a flaming Camry. It's lost corporate sales in Vic & NSW becuase Julia has driven the economy into the crapper." It's lost sales everywhere else becuase car owners have been made to feel guilty and are convinced that by buying a Hyundai that uses 5% less petrol they will save the planet. Ironially, It's also losing sales becuase we have become MORE like Americans. We don't care how big a **** our car is as long as it hasit has all the latest gadgets. |
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#66 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,266
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Quote:
could be a better tack than advertising just one which is what you're alluding to - not advertising at all is death. |
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#67 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
A least make some sort of effort to show they at least care a little bit about it. I think there would be a very high percentage of the population that would not even be aware Ford have a MkII or an LPi available, i'll bet if you walked up to the average person on the street they would not now they existed. |
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#68 | ||
Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
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Ad idea.
Start with the XK falcon driving along, some young bloke in seat... Car enters tunnel Car exits tunnel with young bloke now in his 70's in the passanger seat, looking quite jealous of his son driving the new FG... 50 years and going strong, truly australian
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#69 | |||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,432
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Quote:
Last edited by Dr Smith; 13-03-2012 at 07:25 PM. |
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#70 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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Quote:
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CSGhia |
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#71 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,476
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#72 | |||
Go the Hogster!
Join Date: Sep 2008
Location: Brisbane
Posts: 2,518
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Quote:
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Nitro XR50 - the last brand new one in OZ ![]() first registered Oct 2011. |
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#73 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,266
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Quote:
So copy from the best, get old mate going out into the XK and as he starts the drive it slowly morphs into progressively newer models. Australia has come a long way and been through a lot of changes over the last 50 years and Falcon has been there all the way. |
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#74 | |||
Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
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Quote:
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#75 | ||
Fixing Ford's **** ups
Join Date: Feb 2009
Location: In a house
Posts: 4,759
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I heard the adds for the new LPI Falcon on the radio in Adelaide this morning. They were going on how powerful and economical it is, running LPG.
The thing with radios is, how often do we turn the dial, when listening to it? Not real often. tellies, generally we walk away when an add comes on to go do something, hence missing adds on there. I'm not sprooking about radio adverts, but thinking about it, it makes sense. |
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#76 | ||
Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
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Radio is one of the most effective forms of advertising, its where you are swayed to spend your money, whilst earning it.
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#77 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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Ford has great ads..this is one of my favourites..
http://www.youtube.com/watch?v=UZzXHq7gKN8 and this one http://www.youtube.com/watch?v=dPBYN...eature=related
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CSGhia |
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#78 | ||
Lukeyson
![]() Join Date: Mar 2005
Location: Maitland, NSW
Posts: 2,580
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FYI - regarding the Steve McQueen reference in the Mustang ad, the TV show Alcatraz is going to completely reshoot the Bullit car chase in an upcoming episode. It will be in all the same places, with the same premise, but with current Chrysler and Ford versions of the old cars.
I can't wait! Maybe we should get a re-shoot of some Mad Max sequences with some modern cars in the mix...... Lukeyson
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If the human brain was simple enough to understand, we'd be too simple to understand it. |
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#79 | ||
Regular Member
Join Date: Jun 2010
Location: Camden
Posts: 286
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There is not much marketing on television because of lack of stock in nearly all models!
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(SMOKE) FGX XR8 |
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#80 | |||
FF.Com.Au Hardcore
Join Date: Oct 2008
Posts: 1,094
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Quote:
I do get the retro heritage aspect - but one could argue those buyers don't need convincing - they are the people who are going to buy a Falcon anyways. Last edited by Spammy; 13-03-2012 at 10:11 PM. |
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#81 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,266
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A bit off topic but goes to Ford's pricing policy for imports. I've developed a chart pf comparable models
available here and in the UK. Drive away prices are provided for Focus, Mondeo and Kuga as listed in UK, Australia and a projected UK + %50 for exchange rate. Now some of the Focus prices are close but Mondeo and Kuga are off the chart for profit, perhaps it's why Mondeo doesn't sell as well as expected... ![]() Imagine a Mondeos built and sold for $25K to $40K drive away, do you think they would sell like hot cakes? I sure do... Last edited by jpd80; 13-03-2012 at 10:01 PM. |
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#82 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 1,451
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Quote:
People want other people to like and approve their purchase - not knock them about it. Superficial I know, but a surprising number of people care about peer pressure - the majority really. |
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#83 | |||
FF.Com.Au Hardcore
Join Date: Oct 2008
Posts: 1,094
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Quote:
all of that + the size/concept of a large 6cly domestic car is no longer relevent. People who just want a car to get from A to B buy a Mazda 3 or Corrolla. Familes who want a large car to cart 3 kids and a dog buy a SUV. People who want to tow a boat/van buy a SUV. Fleets are moving to Mazda and Subaru. Where does that leave the Falcon ?? |
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#84 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,266
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75% of Falcons are/were purchased by fleets and their actions speak much louder than the retail buyer.
If EcoLPI is not attracting serious fleets sales then Ford is in a pickle, hence aggressive discounts on EcoLPI. |
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#85 | ||
Banned
Join Date: Mar 2006
Posts: 1,223
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Sorry to say, but those ecolpi radio ads where they make 'vroom vroom' noises make me cringe. I have to change the station when they come on.
Ford are completely and utterly clueless when it comes to making a decent ad. |
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#86 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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Quote:
2012 Ford Focus SE Transmission: 6-Speed Powershift Automatic, Equipment Group 202A, Power Moonroof, Interior Protection Package, 50-State Emissions System, Contrasting Leather-Trimmed Sport Frt Bucket Seats, Engine: 2.0L I-4 GDI Ti-VCT PZEV, 2.0L 4 cyls, FWD, automatic, 2 miles, Oxford White, stock # CL219889, new...more MSRP $21,030 Discount $1,119 Rebates $2,000 Internet Price $17,911...!!!!!!!!!!!!!!!!!! As Low As 0.9% APR*
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CSGhia Last edited by csv8; 14-03-2012 at 12:59 AM. |
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#87 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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Did a survey on tv car ads, tonite,
Channel 9..8pm to 9.30pm. Mazda 2 & 3..3 ads. Jeep 2..Ford (Euros) 2...Kia 1..Great Wall 1. Prius 1... Channel 12..9.30 to 10.45pm. Mini Coupe and Roadster 4...Mazda 2 2. BMW 3 Series 1.. Mazda are heavily advertising and what are sales for the Mazda 2 and 3 like ? Fantastic !!!! I rest my case...
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CSGhia |
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#88 | |||
FF.Com.Au Hardcore
Join Date: Oct 2008
Posts: 1,094
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Quote:
Flawed analysis - Mazda are pushing their small cars in the strongest sector of the car market and bit like margarine, there is not much differerentiation between brands. So advertising is crucial and pays off - particullary as these cars sell to private buyers. Falcons are a completley different product in a different market. To use an extreme example: Do you see advertisments for artificial limbs on TV ??? At the current sales rate there are approx the same number of people who lose a limb in australia each year as those who buy a Falcon as a private buyer. |
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#89 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,476
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Quote:
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#90 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,266
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A lot more people surf the internet now than watch TV at night, that has been the big change over the last ten years.
Reaching these consumers had made the ad men's job much more difficult, so that's whay the shift to sporting events on pay ect. |
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