Ford Defends Everest Titanium Pricing..

[buggo]

Originally Posted by malazn mafia

For the price of the Everest, you could own a fully optioned 6.2 Cadillac Escalade in the States, with every feature imaginable. That's how much we get ripped.

To be fair though, that's mixing the AUD with the USD. Everest at $77k here would buy $57k worth of car in the US at current exchange. Still high enough to buy a Porsche Macan S or a Q7 but

[b0son]

Originally Posted by simon varley

all they import. isn't that enough?

and how many are they importing?

[Franco Cozzo]

I've got a lot of customers who I do accessory fitment on their new Prados for them, seems like the Everest isn't getting a look in from these people in my area.

The Everest is probably the better car in all ways, but it doesn't have the Toyota badge or Prado name.

Reputation is what sells these things unfortunately.

[csv8]

When I was in the USA 2014, the Expedition LTD with the V10 diesel was $55k drive away. For another $3k I could add 3feet to its length!!!!!!!! It had electric remote side steps, tailgate, 3rd row seats. Passenger seat was electric adjustable, drivers seat went back when door was opened and went forward to programmed position when key put in ignition. When I looked at Explorer, etc and saw what they get and we dont get, we are short changed. No reason why Territory, Everest shouldnt have more kit for the price, especially Titanium models...Hows that for negativity Smoke Pursuit!!!!

[stig_3754]

Originally Posted by SYZ

Sorry Henry, but there's no way I'm gonna pay $76,990 for a a glorified Mazda BT-50 manufactured in Thailand, and where motor vehicle workers are paid around $1.12 an hour.

So based on this logic, my Focus ST which I paid around $39K, should really be costing at least $80K because it was manufactured in Germany, where the value of the Euro is higher than the Aussie Dollar and therefore the average worker in Germany earns a lot more.

What a steal!!

[FlipXW]

Originally Posted by csv8

When I was in the USA 2014, the Expedition LTD with the V10 diesel was $55k drive away. For another $3k I could add 3feet to its length!!!!!!!! It had electric remote side steps, tailgate, 3rd row seats. Passenger seat was electric adjustable, drivers seat went back when door was opened and went forward to programmed position when key put in ignition. When I looked at Explorer, etc and saw what they get and we dont get, we are short changed. No reason why Territory, Everest shouldnt have more kit for the price, especially Titanium models...Hows that for negativity Smoke Pursuit!!!!

Last time I checked we don't live in America big fella. Every single car here is priced way higher not just the Everest. You can't compare other countries to here. Its not just cars, everything is more expensive here but thats a different topic all together. If your issue is with the price of all cars in AUS then believe me I'm with you but apples for apples the Everest is reasonably priced when compared to its major competitor, the Prado. Ill say it again, just because the sales aren't there at the moment doesn't mean they won't come over time. I know a few long time Hilux owners who now have Rangers. No reason why Prado owners won't do the same once the reputation gets some backing. Ranger is the most expensive dual cab on the market, doesn't seem to be hurting sales at all now they have a good reputation and image.

FWIW I just came back from the states a few weeks ago and hired an XLT Expedition with the TTV6 to cruise around in the snow for a month. Great rig id love one here.

[Smoke Pursuit]

Originally Posted by csv8

When I was in the USA 2014, the Expedition LTD with the V10 diesel was $55k drive away. For another $3k I could add 3feet to its length!!!!!!!! It had electric remote side steps, tailgate, 3rd row seats. Passenger seat was electric adjustable, drivers seat went back when door was opened and went forward to programmed position when key put in ignition. When I looked at Explorer, etc and saw what they get and we dont get, we are short changed. No reason why Territory, Everest shouldnt have more kit for the price, especially Titanium models...Hows that for negativity Smoke Pursuit!!!!

Wouldn't matter if Titanium Everest was 45 k drive away you would still find some reason to whinge...

Stick to your I20. It suits you.

[simon varley]

Originally Posted by b0son

and how many are they importing?

all they planned to

[b0son]

Originally Posted by simon varley

all they planned to

and how many is that?

[malazn mafia]

Originally Posted by b0son

Its all about perception. Ford is not perceived as premium. You cant change that perception simply by sticking a big price on it.

This. Ford trying to reprice itself to be in the league of a Premium brand would be like KMart selling $1000 leather bags they made in China just because they saw LV doing it. . The more vehicles they make using cheap labour, it's only fair that they pass these savings on to the customer, as Kmart do.

[simon varley]

Originally Posted by malazn mafia

it's only fair that they pass these savings on to the customer

why? what's fair got to do with anything? it's a business and all about maximising profit. They will sell the cars for as much as they can. why on earth would they do anything else?

[Falcon Coupe]

Originally Posted by malazn mafia

This. Ford trying to reprice itself to be in the league of a Premium brand would be like KMart selling $1000 leather bags they made in China just because they saw LV doing it. . The more vehicles they make using cheap labour, it's only fair that they pass these savings on to the customer, as Kmart do.

We get it, you don't like Thai built Fords with cheap labor. One would think you get paid every time you make this point. It's get's tiring to read in every thread.

[b0son]

Originally Posted by simon varley

why? what's fair got to do with anything? it's a business and all about maximising profit. They will sell the cars for as much as they can. why on earth would they do anything else?

They can try, but ultimately, they're unlikely to succeed. As it becomes common knowledge that the cars are built in Asia, customers perception of the quality and therefore the value of the product falls, and the price has no option but to follow suit.

[Giant Cranium]

Most car buyers don't care where their cars are built. Most would not even check. For a test I asked my sister where her focus was made and she came back with Japan. People don't care about cars. It's just an a to b transport that can get them past c sometimes

[RANGEREST]

Everest is a thai built pos that is over priced?
Yet Landcruisers are something to behold?
Not that long ago everyone thought jap cars were cheap rubbish,
look where they are now and this is where the Landcruiser came from.
"When the Imperial Japanese Army occupied the Philippines in 1941 they found an old*Bantam Mk II*Jeep and promptly sent it to Japan. The Japanese military authorities ordered Toyota to make a similar vehicle but to change the appearance."
If Ford keep up development and quality the Ranger and Everest may well be in the same company as Toyotas also overpriced Hilux and Cruisers.

[xr6turboford]

It's not that we won't to crucify people it's we get sick of reading the same dibble. We get it you don't like Fords.

[Ben73]

Originally Posted by simon varley

why? what's fair got to do with anything? it's a business and all about maximising profit. They will sell the cars for as much as they can. why on earth would they do anything else?

I guess they have to figure out the balance of profit vs sales.
So they want to sell 100 cars at $10,000 profit each
Or sell a 1000+ cars with a $1000 profit each

[Sabantien]

Originally Posted by tempted

Same here, but the lynch mob on this forum who are so desperate to justify Ford's woeful post Aus manufacturing existence will crucify you if dare say anything negative, be it the truth or not!

I'm going to admit straight up it's unlikely I've seen every post you've made, but the only positive post I have ever seen from you was about a Commodore. On a Ford forum.

So yes, people do tend to 'crucify' trolls.

[Sprintey]

Originally Posted by simon varley

why? what's fair got to do with anything? it's a business and all about maximising profit. They will sell the cars for as much as they can. why on earth would they do anything else?

...and when it gets cheaper to ship the Aussie engineering dept to China...

[Sprintey]

Originally Posted by RANGEREST

Everest is a thai built pos that is over priced?
Yet Landcruisers are something to behold?
Not that long ago everyone thought jap cars were cheap rubbish,
look where they are now and this is where the Landcruiser came from.
"When the Imperial Japanese Army occupied the Philippines in 1941 they found an old*Bantam Mk II*Jeep and promptly sent it to Japan. The Japanese military authorities ordered Toyota to make a similar vehicle but to change the appearance."
If Ford keep up development and quality the Ranger and Everest may well be in the same company as Toyotas also overpriced Hilux and Cruisers.

To be fair, by the time the IJA remanufactured that Jeep the country had a long history of industrial excellence which included A5M & A6M fighters, supremely tough Shokaku class aircraft carriers, the oxygen driven 24" Long Lance torpedo, and revolutionary destroyer design; maybe it is something innate? Post war successes certainly point to this.

[XR Martin]

Originally Posted by b0son

They can try, but ultimately, they're unlikely to succeed. As it becomes common knowledge that the cars are built in Asia, customers perception of the quality and therefore the value of the product falls, and the price has no option but to follow suit.

Golf is made in South Africa, what are peoples perception of its quality?

[Falcon Coupe]

A negative opinion repeating like a broken record is actually a Troll.

[P6LTD351]

Originally Posted by tempted

Quoted item deleted.

So you won't be a fan of the new Holden either then, right?

FYI, after all 3 close manufacturing, Ford Aus will still employ the most Aussies out of them.

[Giant Cranium]

Originally Posted by XR6 Martin

Golf is made in South Africa, what are peoples perception of its quality?

Vw are lucky. The masses think they are made in Germany.

[b0son]

Originally Posted by XR6 Martin

Golf is made in South Africa

Are VW trying to sell an $80k Golf?

[Giant Cranium]

Originally Posted by b0son

Are VW trying to sell an $80k Golf?

With options a golf r gets close

[Ben73]

Originally Posted by tempted

Quote deleted.

Aids huh?, that's so retro. It's all about cancer now.

Everyone has negative opinions at some point, but when you have 752 posts and 750 of them are about how much you hate everyone and everything related to the forum's topic, people get sick of it.

[NX74205]

Originally Posted by b0son

Its all about perception. Ford is not perceived as premium. You cant change that perception simply by sticking a big price on it.

No, but you can by building a premium product, which Ford have done here. All the reviews I've read indicates that the Everest is a better car than the Prado, with much better on road manners and comparable performance off road.

When Ford builds a good car, buyers will come.

Originally Posted by SYZ

Sorry Henry, but there's no way I'm gonna pay $76,990 for a a glorified Mazda BT-50 manufactured in Thailand, and where motor vehicle workers are paid around $1.12 an hour.

What does it matter where it's built, and how much workers get paid? Have you seen how advanced its plant in Thailand is? Have you ever wondered how much just one of those Kuka robots cost?

What about the cost of design and development of the car? What about the cost of components that aren't built in Thailand? What about the cost of shipping the car over here? Engineering the technology that goes onto the car? Testing for ADR compliance? That costs nothing, does it?

There is a lot that goes into the cost of producing a car. I honestly don't get why there is so much emphasis on where the car gets built. What matters more is the badge on the bonnet because that badge is the badge of origin of the product - it is the badge which sets the standard by which the car gets built.

Originally Posted by SYZ

When the GM Spark can sell for 15 grand on road, there's something wrong when a basically upsized version of the same thing sells for five times that. For example, does anybody truly believe that the 3.3L diesel donk in the Everest costs 5 times that of the 1.4L petrol Spark (to the manufacturer that is)?

These are entirely different cars in entirely different markets where the market factors that drive sales are entirely different. The Spark is in the market where price rules and profit margins are kept to a minimum in order to make sales to consumers for whom all that matters is price. Everest, on the other hand, is at the other end of the market, those who want an off-road capable SUV will pay for a better product.

When GM can sell an Everest competitor for 15K on road, then we can talk.

Originally Posted by csv8

When I was in the USA 2014, the Expedition LTD with the V10 diesel was $55k drive away.

$55K USD = $72,679.22 AUD. Let's say for argument's sake that Ford dropped the price for an Everest Titanium to $70K drive away. Would you buy one? If not, then it's pointless having this discussion, because we're engaging in hypotheticals. Despite the current pricing, it's been reported that about 25% of all Everests sold are Titaniums, so clearly, there are people that are prepared to pay what Ford wants for one.

Originally Posted by XR6 Martin

Golf is made in South Africa, what are peoples perception of its quality?

So is a Mercedes-Benz C-class for that matter. Though I've never been in a new W205 C-class, I haven't read any complaints as to its build quality. And people do pay $70K - $80K for one.

The badge matters more than where it's built.

[b0son]

Originally Posted by NX74205

When Ford builds a good car, buyers will come.

Building good cars has seldom been Ford's problem, letting people know they're good OTOH....

[Itsme]

Originally Posted by SYZ

Sorry Henry, but there's no way I'm gonna pay $76,990 for a a glorified Mazda BT-50 manufactured in Thailand, and where motor vehicle workers are paid around $1.12 an hour.

When you want to compare wages from one country to another do your home work properly, fair enough they are on lower wages but for their economy compared to our here is a comparison.

Their workers are not that disadvantaged compared to us.

As long as the vehicle has build quality to justify the price I have no problems.

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