Sales April 2013

[P6LTD351]

Originally Posted by futura

Does anyone know if the 700 odd falcons sales include the FPV sales?

Yes it does. All 5 of them. J/k

[Resurrection]

Originally Posted by Brazen

Was there a reason for low Falcon? 700 is woeful. Stock issues?

I would think with Holden running out of Commodores that Falcon would have bounced up a bit.

A friend of my recently purchased a new Territory. The dealer had no new Falcons and they were talking down the FG to him.

[Frdnut07]

I just recently purchased a xr6 ute and had to order it asthey had none with the specs i wanted, every dealer i went to had a shedload of rangers and terries but hardly any falcons

[Joe5619]

http://www.goauto.com.au/mellor/mell...257B600002CB48

VFACTS recorded 421 sales of LPG vehicles in April, almost twice as many as April last year – the lion’s share of which went to government and business fleets.

Good to see LPG sales have doubled from last year but only 421 is till pretty low? Is Falcon & Commodore the only models with factory LPG? Anyone know if Holden have any LPG commodores left? Hopefully Falcon got most of those 421 sales

[Joe5619]

Originally Posted by Frdnut07

I just recently purchased a xr6 ute and had to order it asthey had none with the specs i wanted, every dealer i went to had a shedload of rangers and terries but hardly any falcons

We keep hearing this comment. (Below is not directed at you, just a general comment!!)



I ask, where are all these Falcons going then? If you add up the total sales (including Sedan, Ute & Territory) vs the new line rate of 148 per day, there should be a heap of Falcons (or Territory?) somewhere unsold. Are they just not building them & the line rate is slower than 148? It seems since the line was slowed, the new sale numbers have been 800-ish for Sedan, 400ish for Ute & 1200-ish for Territory. Is this what we should except from now on?

[bobthebilda]

Originally Posted by Joe5619

We keep hearing this comment. (Below is not directed at you, just a general comment!!)



I ask, where are all these Falcons going then? If you add up the total sales (including Sedan, Ute & Territory) vs the new line rate of 148 per day, there should be a heap of Falcons (or Territory?) somewhere unsold. Are they just not building them & the line rate is slower than 148? It seems since the line was slowed, the new sale numbers have been 800-ish for Sedan, 400ish for Ute & 1200-ish for Territory. Is this what we should except from now on?

220 work days x 148 = 32560 cars a year. 2400 local sales and 200 exports a month = 31200 sales a year. A slight miscalculation on my behalf and theres no overhang at all.

[buggerlugs]

It's not just Ford you have to wait for a vehicle with. I helped a friend trade her Hyundai Santa Fei in on a new model and it's a 3 month wait..............

[Frdnut07]

Originally Posted by Joe5619

We keep hearing this comment. (Below is not directed at you, just a general comment!!)



I ask, where are all these Falcons going then? If you add up the total sales (including Sedan, Ute & Territory) vs the new line rate of 148 per day, there should be a heap of Falcons (or Territory?) somewhere unsold. Are they just not building them & the line rate is slower than 148? It seems since the line was slowed, the new sale numbers have been 800-ish for Sedan, 400ish for Ute & 1200-ish for Territory. Is this what we should except from now on?

I asked the question why they didnt have a lot of them on theres lots, i live im the eastern suburbs of melbourne and i went to 4 different dealers and spoke to another 2 on top of that, and they had very little falcons and the ones they did have had no options what so ever, as i wanted the luxo pack i had to do a build to order, which is apparently quite common these days unless you just want the basic package, i wanted kinectic paint and the luxo pack and there was only 1 in Australia only 1 i was shocked

[DJM83]

That's some sharp pricing on the turbo.

[jpd80]

Originally Posted by Frdnut07

I asked the question why they didnt have a lot of them on theres lots, i live im the eastern suburbs of melbourne and i went to 4 different dealers and spoke to another 2 on top of that, and they had very little falcons and the ones they did have had no options what so ever, as i wanted the luxo pack i had to do a build to order, which is apparently quite common these days unless you just want the basic package, i wanted kinectic paint and the luxo pack and there was only 1 in Australia only 1 i was shocked

Why does that surprise you?
What, that all the cars we once though would sell in quantities actually don't.
That most walk ins want a cheap XR6 falcon or a value pack G series whatever...?

The scary part is that heavily discounted XR6T sedan & Ute did practically nothing to lift Falcon sales last month

[Joe5619]

Originally Posted by bobthebilda

220 work days x 148 = 32560 cars a year. 2400 local sales and 200 exports a month = 31200 sales a year. A slight miscalculation on my behalf and theres no overhang at all.

There is actually 260 working days a year!! (5 x 52 = 260). Take some off for x-mas close & public holidays, but not 8 weeks.


However, if we look at April by itself there was 20 work days (factoring in 2 public holiday) which means they would have built 2960 cars & they only sold 2398 in Australia. Add 100 odd for NZ & that equals to 2500 sold. Which means there should be an extra 450 cars somewhere unsold compared to the end of March.

If we look at March by itself there was 20 work days (factoring in 1 public holiday) which means they would have built 2960 cars & they only sold 2243 in Australia. Add 100 odd for NZ & that equals to 2343 sold. Which means there should be another extra 617 cars somewhere unsold.

Adding the extras from April & March & there is 1000+ more cars in the system somewhere, compared to the end of February. My point is, there can't be a shortish of cars, I think it is the oppose!

[jpd80]

Originally Posted by Joe5619

There is actually 260 working days a year!! (5 x 52 = 260). Take some off for x-mas close & public holidays, but not 8 weeks.

BTB's methodology is correct, 4 weeks annual leave plus around 8 to 10 public holidays and assorted Ford down days.
You're actually looking at 45 to 46 x 5 day working weeks..

[Resurrection]

Originally Posted by bobthebilda

220 work days x 148 = 32560 cars a year. 2400 local sales and 200 exports a month = 31200 sales a year. A slight miscalculation on my behalf and theres no overhang at all.

To think in 2004 the same plant produced over 100,000 cars...........

[Brazen]

Originally Posted by jpd80

Why does that surprise you?
What, that all the cars we once though would sell in quantities actually don't.
That most walk ins want a cheap XR6 falcon or a value pack G series whatever...?

The scary part is that heavily discounted XR6T sedan & Ute did practically nothing to lift Falcon sales last month

Apparently it was the worst month in the Falcon's history? But I thought it had been lower?

It doesn't really make sense though, with Ecoboost now established and a 7 year old Commdore which has run out of V8 and base model stock as the main competitor, it should be doing better.

[Ducati888]

I don't believe that Commodore is a competitor to Falcon in the true sense any more. Falcon people buy Falcons, and Commodore people buy Commodores, but neither buyer generally switches from one to the other. They tend to be brand and model enthusiasts more than the buyers of other brands.

You now have a situation where Falcon buyers may be in another model Ford (if they are Ford loyal - Focus, Mondeo, Terri or Ranger), and vice versa with Holden loyal people (Cruze, Captiva). Also, fleets have moved away from these two brands as well.

For those that are not brand loyal and don't want 200KW, it's clear where they are spending their money.

The point is - Commodore is only a class competitor. Everything is a real competitor, and people are towing their boats, vans and jetskis with 4X4 Hiluxes and Navaras now, if they need to.

[phillyc]

Originally Posted by DJM83

That's some sharp pricing on the turbo.

It really is isn't! Could just about afford an NA now. So, i'm nearly in the position to get the turbo ute. Took a LE XR6T Ute for a drive about 2 months ago. Awesome. Priced a Kinetic XR6T auto with luxury pack a few weeks back too. I'll be revisiting the situation in a few months time. I want one pretty bad

Originally Posted by jpd80

Why does that surprise you?
What, that all the cars we once though would sell in quantities actually don't.
That most walk ins want a cheap XR6 falcon or a value pack G series whatever...?

The scary part is that heavily discounted XR6T sedan & Ute did practically nothing to lift Falcon sales last month

Well, on the surface it would appear that is the case. But, when I went looking a few weeks ago at a turbo. There really wasn't all that many in stock (in the computer system there was stuff all) and to get what I wanted would need to be built.

Geelong built about 250 turbo engines last month. That is 1 in 5 turbo engined Falcon utes or sedans. With the current daily build rate we are locked into monthly sales of 1200 Falcons & 1200 Territories until 2014 when the new models launch. Regardless of promotion or not.

If Ford can push more people into the turbos which have probably by my reckoning about $3k more profit compared to the NA then that is a good thing. I'm confident that nearly all the turbos would be going to retail buyers too. Better margin than fleet sold XT/G6/XR6. By way of counter argument, I feel that that the current retail offers are probably much closer to fleet offers than recent or even living memory times. Going forward, the proportion of private buyers needs to lift. Ford need to re-engage.

[phillyc]

Originally Posted by Brazen

Apparently it was the worst month in the Falcon's history? But I thought it had been lower?

It doesn't really make sense though, with Ecoboost now established and a 7 year old Commdore which has run out of V8 and base model stock as the main competitor, it should be doing better.

Ecoboost now established. I beg to differ. My mate says no-one comes in looking for an Ecoboost Falcon which is why they have no stock on hand, regardless of how good they are.

Ford are advertising the Ecoboost lately which is great, but the car they show is the Mondeo (a car they can't even stock due to a strike at the European facility).

Same goes with the EcoLPi. No-one comes in looking for an EcoLPi Falcon.

Ecoboost needs to be available in the XR. People want XR6, turbos, G6E or Ute when they go into dealerships.

[jpd80]

I get your idea Phil,
So on the strength of 770 sedan sales we could be looking at a product mix that looks pretty healthy

Sedan might consist of about 200 turbos, about 50-80 V8s, 50 odd Ecoboost, 150 LPGs and the rest NA I-6s
Utes could be around 50 turbos, 25 V8s, 150 LPG and the rest NA I-6s..

Exploring the idea of Ford offering Turbo sixes to the masses,
Just looked at the mean point between a 2.0 Ecoboost and a 4.0 I-6T, which would be a 3.0 I-6 Ecoboost
that produces power and torque similar to the XR6T but fuel economy similar to an XR6.

[JPFS1]

If you want to delve into the facts directly related to ford Australia's sales decline (excluding the obvious market segmentation and consumers spoilt for choice), then research the following terms.

2008, 2009, GFC, ford credit, OzCar

[1TUFFUTE]

more people need to see and know about these sharp pricing changes....it doesn't change instantly. The numbers will go up if they keep the prices as is and allow more exposure to the product and their prices.
And don't kid yourself...ford knows it is hard to sell large cars......holden sells hardly any more and they have an inferior product amd spend a lot more on advertising.

[russellw]

The first set of graphical results is now uploaded into the Tech portal.

Not a bad overall result for Ford with total sales up 3.3% for the YTD which is considerably better than the 10.3% drop for Holden.

Cheers
Russ

[Roqua_99]

All I see up there is

Japan
Japan
Japan

And people wonder why Holden/Ford go out of business.

[bobthebilda]

Originally Posted by Roqua_99

All I see up there is

Japan
Japan
Japan

And people wonder why Holden/Ford go out of business.

But shouldn't you bee seeing
Japan
Thailand
Thailand
South Korea with a wee bit of Australian input
South Korea

[russellw]

The Supplementary Statistics are also uploaded now.

With Japan making up 38%, Korea 13% and Thailand 12% of our sales and other imports a further 24% (of which Germany is about a quarter) it is hardly surprising that there isn't much left for local manufacturers. 13% in fact - even in 2007 that was 20%.

Cheers
Russ

[Ducati888]

Originally Posted by Roqua_99

All I see up there is

Japan
Japan
Japan

And people wonder why Holden/Ford go out of business.

But that's just the thing isn't it?

Holden isn't just Commodore.
Ford isn't just Falcon.

They are not going out of business. Why do you think they are?

Ford globally is the third biggest auto maker. GM is 2nd (if memory serves). They are far from going out of business. Commodore and Falcon are insignificant mosquito bites in the scale of global production to these companies.

Do you realise that these companies exist outside of Australia?

[MrZ]

I have to wonder if 717 Falcon sales each month is enough to sustain the Victorian taxi industry, who use over 70% Falcons in their fleets. With about 7000 taxis, mostly ranging in age from 2 years to 6.5 years, I figure they need at a minimum, 1000 Falcons a year to replace those taken out of service. But with only 250 odd Falcons a month ending up sold in Victoria, will this be enough? After all, not all variants are suitable for taxi use (manuals, turbos, G6Es and XR6s are not suitable due to having high resale or using too much fuel), leaving only XTs and G6s as options. I think we're going to see a big shift in the type of taxis we see being used from now on.

[Polyal]

WGAF about the taxi industry, they will adapt, plenty of Territories, Passats, Prius' getting about.

[MrZ]

Originally Posted by Polyal

WGAF about the taxi industry, they will adapt, plenty of Territories, Passats, Prius' getting about.

I'm talking about Melbourne. Passat taxis do not exist here, and there are very few of the others.

[Polyal]

So it might be nice then if the cab fleets strike up a deal with Ford and start buying new again. Nice in theory but last I heard Ford wasnt chasing them anymore anyway.

[Resurrection]

Originally Posted by Polyal

So it might be nice then if the cab fleets strike up a deal with Ford and start buying new again. Nice in theory but last I heard Ford wasnt chasing them anymore anyway.

So how do the Taxi industry get their hands on Falcons these days?