LHD Falcon and Territory Confirmed - Article into Ford's Future

Paxton · 05-05-2006, 02:37 PM

Taken from fordaustraliaforums.com.

Quote:

Ford Australia has announced a new strategic direction for the company, including significant investment in new projects and accompanying facilities, totalling more than AUD1.8 billion over the next decade. The company's Product Development team will take an enhanced role as an engineering and design 'centre of excellence' for the Asia Pacific and Africa region.
One of the first projects to be undertaken by a significantly expanded team will include the design and engineering leadership of a new global light commercial vehicle architecture that will eventually be used for product in more than 80 countries worldwide. In addition, the Australian centre of excellence will develop future Falcon and Territory programs for Australia and export markets.
Ford Australia has worked cooperatively with both the Federal Government and the Victorian State Government to ensure the successful outcome of these major investment opportunities.
"As we work to build Ford Motor Company's global competitiveness, it is critical that we continue to invest and grow our capabilities in the Asia Pacific region," said Mr Bill Ford, Ford Motor Company Chairman and CEO.
"The engineering experience and capability we have in Australia is a strategic advantage for Ford and it is important that we use this great resource not just to benefit Australian customers, but to benefit customers in markets around the world.
"The skills and technologies available in the Australian marketplace are some of the best in our global organisation.
"I am glad to see our strategic vision for Ford Australia is shared by the Federal Government and the Victorian State Government. We are very pleased to have worked closely with them to ensure the viability and future success of these major opportunities," said Mr Ford.
"For over 80 years, Ford has taken a leadership role in automotive design, engineering and manufacturing in Australia," said Ford Australia President, Mr Tom Gorman.
"We have been very successful locally with the Falcon range of vehicles, which have been a mainstay of Australian motoring for more than 45 years. More recently, with the launch of Australia's top selling sports utility vehicle, the Ford Territory, we have solidified our position as one of Australia's leading car companies.
"Our local success is now allowing us to capitalise on our strategic location within the increasingly important Asia Pacific region.
"Our new globally-oriented strategic direction will allow us to build upon the capabilities and intellectual excellence we have here in Australia. The Ford Australia team will deliver an exciting new engineering and design program for numerous markets around the world, while also investigating further future export opportunities for both Territory and Falcon."
Global light commercial vehicle architecture
Ford Australia will have lead design and engineering responsibility for a new vehicle architecture that is targeted to underpin a range of light commercial vehicles in more than 80 countries worldwide.
Engineered for both right- and left-hand drive and manufactured in multiple locations, the first derivative is most likely to be a pick-up truck, although the architecture has the capability for a variety of multiple configurations and body styles.
"We are at the very beginning of this exciting new project. Significant engineering and design work over a number of years is still required before formal program approval will be granted by Ford. It is anticipated that once this occurs, the architecture derivatives are expected to result in more than 400,000 sales annually," said Ford Australia Vice President of Product Development, Mr Trevor Worthington.
The design and engineering program is expected to generate in excess of AUD700 million in research and development revenues for Ford Australia during the course of the project.
The new light commercial vehicle project will provide Ford Australia's design and engineering teams with the opportunity to extend their technical knowledge and capabilities, and also represents an expansion of Ford Motor Company's global shared technologies strategy.
"Our success with Falcon, Territory and all their derivatives, has shown that Ford Australia can develop world-class car-based vehicles," said Mr Worthington.
"This new project will afford us with the opportunity to broaden that knowledge base and further increase our importance to the rest of Ford's product development community globally.
"Specifically, engineering for left-hand drive will ensure we have the capabilities necessary to develop possible opportunities for our local products in the future," said Mr Worthington.
Falcon and Territory
An all-new Falcon model and future Territory models will form the basis of potential export opportunities for Ford Australia's globally competitive large rear-wheel drive vehicle platform.
"Our current Falcon model has enjoyed modest export success to New Zealand, while the flexibility inherent in Territory has expanded the company's export reach to South Africa and Thailand," said Ford Australia President, Mr Tom Gorman.
"While we have no concrete export plans to announce at this time, our new strategic direction as a company will involve us actively targeting additional opportunities for our outstanding domestically manufactured vehicles.
"The addition of left-hand drive engineering capability to our product development team will provide significant experience and assist us to develop a viable export program for our world class rear-wheel drive architecture.
"We have agreed with our Government partners, at both the Federal and State level, to aggressively pursue all potential exports for our technologies and skills. We look forward to making progress on this issue in the years to come."
Product Development
Ford Australia's Product Development team will take on an enhanced role within the company's global product development community as a design and engineering centre of excellence for the Asia Pacific region.
"The Asia-Pacific region is vitally important to the car industry globally," said Ford Motor Company Vice President and President of Asia Pacific and Africa, Mr Peter Daniel.
"The design and engineering capability built up by Ford Australia's product development team with the success of recent projects such as both the BA and BF Falcon, the Territory and, most recently, the design and engineering of a new Fiesta specifically for the Indian market, has ensured the team is best placed to lead major new projects in this region.
"This regional capability is critical as Asian economies mature and consumers continue to demand outstanding motor vehicles tailored to their specific requirements."
Importantly, Ford Australia's product development team will take the lead on developing new processes and methods for Ford's global product development community.
"Increasing the stature of our PD team goes further than just the additional projects we plan to undertake," said Ford Australia Vice President of Product Development, Mr Trevor Worthington.
"As a recognised key partner in Ford's product development world, it will be incumbent on us to develop new best practises and methods of operating that will improve quality and reduce the time to market.
"Our design and engineering lead role for a new global light commercial vehicle architecture will require us to share these best practises with our partners around the world and help drive their implementation."
Significant investment in world class facilities to deliver state-of-the-art vehicle dynamics, safety and refinement will take place at Ford Australia's operations in Broadmeadows, Geelong and the You Yangs to ensure the company can take advantage of strategic global opportunities.
Additionally, the company will also expand its core design and engineering staff.
Investing in the future
The projects announced by Ford Australia today, along with the company's new strategic focus, will ensure the success of Ford in Australia for the foreseeable future.
"Our business is changing," said Mr Gorman.
"We have been very successful with our business model over the past 80 years. Now is the time to take our company to the next level and grow our business even further. Today's initiatives and investment plans are the first step in a new strategic direction for our company.
"Although some of these plans are longer term in nature, the recognition shown to our product development team and the broader Ford Australia business through projects such as the light commercial vehicle architecture and the state-of-the-art rear wheel drive platform, proves that we are on the right track and that our direction is the right one for the future of our company."
Ford Australia history
Ford cars have been sold in Australia since 1904. Growing demand for Ford vehicles led to the establishment of the Ford Motor Company of Australia on March 31, 1925.
Ford began production of the Falcon in 1960 – a vehicle that now holds the mantle of Australia's longest running nameplate. Seven generations of the Falcon have been produced and it is joined by Territory as the only two Australian vehicles that are wholly designed, developed and built locally.
Headquarters are located in Broadmeadows, on the northern outskirts of Melbourne, along with an assembly plant, research centre, engineering & technology centre, training centre and Ford Customer Service Division.
The company's proving ground is located in the You Yangs outside Geelong and casting, stamping and engine plants are all located in Geelong. A significant portion of the company's product development team is also based at Geelong.
Ford has 230 dealers located around Australia and also operates regional offices in each major capital city

All we need to hear now is that Ford are exporting the Falcon and Territory to the USA. This news also cements Ford's position in Australia.

**Polyal** · 05-05-2006, 03:00 PM

hmm interesting times ahead...but finances are still tight so dont get to excited just yet.

Mark351 · 05-05-2006, 03:05 PM

Territory will not likely go to the US whilst they have Escape, Freestyle, Explorer, etc.

Mark Edmonds · 05-05-2006, 03:16 PM

I wonder if Johnny Howard is prepared to pay for my dodgy BA XR8 driveline clunk? The really interesting aspect of this story is that I'd say that the Feds have become concerned about the possible closure of Ford manufacturing in Oz due to the woes of Ford in the US. This move by Howard is very cunning and is a most welcome show of support for australian industry. I have heard a rumour that there has even been some lobbying in Washington by our govt to ensure that Fords US rationalisation does not impact on Australia. From an international political perspective the yanks owe us a few favours given the support Australia has given their controversial involvement in Iraq.

This is great news long live the Falcon.

Mark351 · 05-05-2006, 03:21 PM

50mil upfront is a lot better than 500mil down the road, such has been paid to Mitsu to keep alive (yet they still suffer...)

eb2fairmont · 05-05-2006, 03:28 PM

Dare I say a replacement for the Crown vic is in the works? Would justify tooling for a new fairlane.

ImpulseTaco · 05-05-2006, 05:03 PM

Quote:

Originally Posted by DeathXR

Territory will not likely go to the US whilst they have Escape, Freestyle, Explorer, etc.

Very very true!

Here are some pictures of the freestyle being sold here right now:

I was going to post up pictures of a territory too, but I'm sure you guys know what they look like considering you probably see them everyday.

I think it was a terrible waste that ford spent all the R&D on that freestyle when the territory is almost exactly the same and had already been developed. They could have saved a bundle in R&D.

BlueRaven · 05-05-2006, 05:19 PM

What I imagine they would do though is rebade the Territory and changed the styling cues a little, and sell the same car in the US as a different model.

What I could see happening from this though, is an Australian designed car, built in korea, sold in America.

turboute · 05-05-2006, 06:18 PM

They could replace the freestyle with the territory when the next re-design is due, granted it would not be for another couple of years, but ford aus will still need to get the infrastructure to handle the extra demand that would be placed on them If this goes ahead

Iphido · 05-05-2006, 06:55 PM

Territory market is more than usa.

China has stated "me wanty now". Europe would also be dam interested in the territory as its a sensible 4wd compared to the US stuff.

This is big news. Ford can target specific high profit export markets. USA would be last on that list. UAE exports, European exports, some other niche markets.

Could save the LWB cars. If Ford OZ gets UAE market, Fairlane may live, and boy, theres money to be made in that.

Falcon Freak · 05-05-2006, 07:42 PM

Quote:

Originally Posted by Paxton

Taken from fordaustraliaforums.com.

All we need to hear now is that Ford are exporting the Falcon and Territory to the USA. This news also cements Ford's position in Australia.

No thanks! If Falcon goes to the US then they will take control of the design. And we know what Ford US's track record is for designing large RWD passenger cars! I'd rather LHD Falcons are exported to the middle east (like Toyota and Holden do).

FF

Iphido · 05-05-2006, 08:10 PM

Theres no money in the USA. Only volume. And Ford OZ is streched a bit for volume as is. Plus they have plants in the USA doing nothing.

Middle east is where there is plenty of money for SWB and LWB falcons. They pay good money, volume is swift and constant, and its a profitable business. That market alone would be worth another 20,000+ oz fords most of which would be LWB (the bigger the better).

To make a LHD falcon they may have to mirror the current falcon head to provide space. This would be excellent because its simple and it would allow something very special. Or they could use a 3.5 V6.

Say hello to a V12 Falcon avalible in capacities from 6.0L to 8.0L. All you would need is a unique block and crankshaft, which are realitively easy to make. All I6 improvements could directly carry onto the V12.

The 6.0L would be a short stroke design suitable for high revs, also sitting low in the engine bay.

Jaguar is keen to source a V12 for its flagship models. The aston one may not be suitable because of high costs, and peaky delivery with limited development.

They may choose the 3.5L V6 due to engine production volume allowing greater volume out of broadmeadows. Boring. I say make the mirror head, export the I6 and make a V12 varient.

Cuey · 06-05-2006, 07:03 PM

Interesting read about the 'all new' falcon and territory. Does this mean that Ford are releasing an all new falcon and territory in late 2007/08 or are going to have a major update on the BF model, much the same as VT to VY.

I was under the impression that an all new falcon and terri was due then, but reading this gives me the feeling that atm we are just going to receive and updated BF model in 07/08 and an all new model in 2012ish????

any thoughts...

ondori · 06-05-2006, 07:40 PM

its also here
http://media.ford.com/article_displa...&make_id=trust

Paxton · 06-05-2006, 07:56 PM

Quote:

Originally Posted by Cuey

Interesting read about the 'all new' falcon and territory. Does this mean that Ford are releasing an all new falcon and territory in late 2007/08 or are going to have a major update on the BF model, much the same as VT to VY.

I was under the impression that an all new falcon and terri was due then, but reading this gives me the feeling that atm we are just going to receive and updated BF model in 07/08 and an all new model in 2012ish????

any thoughts...

Brand new model, code-named Orion, or E8. Remember that the BA is based on the AU, which is 10 years old in 2008, so parts are going to need a refresh. I will hazard a guess, and say that this time next year, we will start seeing Orion Mules on the road, like we do the VE. If Ford can pull the Orion off, Ford may well have another 20-30 years in Australia.