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The Pub For General Automotive Related Talk |
View Poll Results: What will be the effect of Holden producing the Cruze in Australia Long Term? | |||
Cruze will conquer! | 9 | 12.33% | |
Australia is ‘Commodore Country’. | 22 | 30.14% | |
Win/Win: Both will shine. | 22 | 30.14% | |
Holden’s spreading their resources too thin. Both will fail | 20 | 27.40% | |
Voters: 73. You may not vote on this poll |
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13-08-2009, 02:10 PM | #1 | ||
Guess Who's Back?
Join Date: Feb 2008
Posts: 1,369
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The July 2009 VFACTs results show Commodore sold 3856 units as compared to 4906 in July 2008. The Cruze on the other hand leapt out of the box in its first full month of sale with 1,982 units registered (Compared to a total of 2,132 Astra’s/Viva’s in July 2008).
As well all know the new car market has faltered in 2009 explaining partially the drop in Commodore sales. This combined with the imminent launch of their new V6 engines, and hangover from the end of financial year may have contributed to the Commodore’s tally. The Cruze on the other hand has the advantage of being an all new model, has been heavily advertised, and complies with Government Fleet policy (4-Cylinder / Diesel). Also, the fact that Cruze will be built in Australia, has given it a ‘true blue’ Australian shine. Overall the Large Car segment is falling while the Small Cars are shining. The export market is similar with Commodore recently losing a large contact in the USA, while Cruze is being built with export markets in mind. What will the net effect of Holden producing the Cruze in Australia Long Term?
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13-08-2009, 02:11 PM | #2 | ||
Regular Member
Join Date: Jul 2008
Posts: 157
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won't those numbers be inflated simply because its a brand new car and dealers are getting stock?
not necessarily because people have purchased them? |
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13-08-2009, 02:15 PM | #3 | |||
Guess Who's Back?
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That's a fair point, but Holden has been pretty vocal about how well sales are going for this new model.
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13-08-2009, 02:16 PM | #4 | ||
Cobblers!
Join Date: Mar 2005
Location: The Shire, NSW
Posts: 4,489
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Cruze has a large hire car following. There are also many dealer registrations to cover. I personally am yet to see one in the wild.
Holden are in enough trouble as it is. Commodore isn't making them a great deal of money, their parent company is stuffed, and they are throwing good money after bad trying to shoehorn Cruze into Elizabeth, when they have access to another GM Plant in Asia that can make the same car, just as well, for a lot less money. If building Cruze locally turns Holden a cent of Profit, I will video myself eating my old Britek hat.
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13-08-2009, 02:32 PM | #5 | |||
XP Coupe
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Posts: 2,098
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My gut tells me me it will go well. As I mentioned recently my wife noticed the release advertising and I've heard other women talking about it recently too (in the same sentence as the Mazda). If Holden have pitched the product at women, it seems to be working.
On top of this GM are about to carryout a marketing blitz at higher than historical spending levels, with fewer brands: Quote:
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13-08-2009, 03:05 PM | #6 | ||
BF XR6, oh yeah!!
Join Date: Sep 2007
Location: Melton, Vic
Posts: 1,015
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I'll be honest, i think Cruze will sell relativey well, not because it deserves too, but because Marketing is one thing Holden does extremely well. That said, I don't think the Cruze will be a Financial success for Holden, not so long as it is built alongside the Commodore.
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13-08-2009, 04:10 PM | #7 | ||
In a Ford..at last!
Join Date: Dec 2004
Location: Melbourne
Posts: 700
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It will do good, I saw one at the shops today, it looked pretty cheap in person (non biased opinion :P)
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13-08-2009, 05:05 PM | #8 | ||
Flairs - Truckers Delight
Join Date: Aug 2006
Location: Brisbane Northside Likes: Opposite Lock
Posts: 5,731
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All i can see is new camira
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13-08-2009, 05:23 PM | #9 | |||
1.3 Litre Suzuki power
Join Date: Aug 2006
Location: Magnetic Mountain, North Western Sydney
Posts: 273
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I think smart marketing will sell this car as people will see it as a new Australian built car, 5 stars safety, Holden doing well despite global crisis, etc. You speak to 99% of people on the street and they all think that Rodeo, Colorado, Viva, Epica, Barina are all built in Australia along side the Commodore. Only time will tell with build quality, etc if Cruize follows Epica, Viva and Barina. All of which I see as pretty much failing in Australia. One thing it has over the other 3 is looks. I personally think the Cruize looks a million times better than the 3 Daewoo's mentioned. Still it's off to a good start. Smart ads and how they portray a product will always sell more than a quailty product with poor marketing. We just need to look at well VB sells to see this is true.
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13-08-2009, 05:31 PM | #10 | |||
XP Coupe
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13-08-2009, 05:37 PM | #11 | ||
1.3 Litre Suzuki power
Join Date: Aug 2006
Location: Magnetic Mountain, North Western Sydney
Posts: 273
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Sorry there is only 1 thing worse than "Green Death" and thats the Gold label version.
Same drink different bottle and 12 odd dollars more a carton. Yet again more proof the marketing sells. "look at me I drink beer from a bottle with a gold label" Getting back to the Cruize, it does not suprise me that it has started well. It does look the goods over the 3 Daewoo's and your correct most women seem to like it. Even my Ford loving wife commented on how nice it looked. If the car is reliable, comfy, etc. Then it will be a hit and will continue on down that path. I still have to wonder why GM is going down the Australia built path, when it can be produced cheaper in Asia. Again time will tell if this is a winner for Holden both in sales and jobs within Australia. Lets hope it is for Australian jobs.
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BA series II XR6T in Blaze July 05 build. Stock as a rock EF 4lt 1995 in Green on LPG. To and from work hack. XY Fairmont 1971 in Bronze Wine, 302, Top Loader, 9" Still trying to find out if she is a GS or plain jane Monty. Mustang 1966 coupe, Silver frost, A code, C4, factory bench seat, A/C, P/S rally pac, AM radio with 8 track. Awaiting funds for resto. K6 Hayabusa....Dead Stock and why would one need to spend thousands on mods................. |
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13-08-2009, 06:20 PM | #12 | ||
Donating Member
Join Date: Jan 2005
Posts: 5,801
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I think it will sell well.
Brand image, marketing, spin......... Holden will sell a lot of them I'm sure and it will clean up the fleet market with them also. The problem is this...... Unless they get a LOT of money from KRudd to offset their investment, they won't make money on any they sell. This will get serious for them because this segment sells on price to the masses, and they won't be able to put this on the market (made locally) without losing money on every single one. Mark me words, if Ford or Toyota can't make money on a locally produced small car Holden won't....... ever. I smell Vectra here...... They will sell lots of these until they make them locally building the brand, then they will sell lots made locally (losing a heap of $'s) before it all goes 'pear shaped'. I give it 2 - 3 years before local production on this car is abandoned. 2014 ? Bookmark this thread ! |
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13-08-2009, 06:34 PM | #13 | ||
Member
Join Date: Aug 2006
Posts: 4,940
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Once they produce it locally, government will buy Cruzes instead of Corollas. At that point, I see Cruze sales exploding. Will it make profit? Time will tell.
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13-08-2009, 08:56 PM | #14 | ||
FF.Com.Au Hardcore
Join Date: Mar 2005
Location: Newcastle
Posts: 3,246
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My best mate works for a multifranchise GMHolden dealer. He has sold plenty in the last few weeks.
He says that GMH have stated their intention is 2500 Cruze's a month in QLD alone. They believe it will topple C'dore for number 1. At this stage he has a waiting time of up to November on certain colour and spec combinations with most having to wait an expected 6-8 weeks.
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13-08-2009, 09:02 PM | #15 | ||
Clevo Mafia Inc.
Join Date: Dec 2004
Location: Melbourne
Posts: 10,496
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I think the Cruze is a winner at least in the short term, the target market seems to like them, it has good features, a 5 star safety rating and is priced to sell.
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13-08-2009, 09:21 PM | #16 | ||
V6 3L
Join Date: Apr 2008
Posts: 536
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At least its got a nice dash, the instruments and ICC etc look really nifty, not like the all red instrumentation in the VE. :
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13-08-2009, 11:56 PM | #17 | ||
FF.Com.Au Hardcore
Join Date: Jul 2006
Location: Rockingham WA
Posts: 1,234
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They wont steal sales from commo's IMO.
They are a much better effort than the Epica, it will do well. the hype thats around this compared to the viva and epica is overwhelming as it seems holden havent done the "she'll be right " metallity with it. It will be like the gemini of old as opposed the the camira...
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14-08-2009, 10:56 AM | #18 | ||
Viper FG XR6 Turbo
Join Date: Jan 2005
Posts: 858
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The cruze will steal alot of sales from commodore, think about it, if 80% of c'dore sales are fleets, then these companies like telstra are going to see the benefits of a cheaper to buy and run car and still 'buy Australian'. In the real world the cuze isnt much smaller then the commondore so as a company/family hack it will do fine.
Which then begs the questing whats the point of the 3.0l commondore? |
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14-08-2009, 11:43 AM | #19 | ||
Render unto Caesar
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too early to tell, i would rather wait a year.
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14-08-2009, 01:25 PM | #20 | ||||
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14-08-2009, 01:44 PM | #21 | |||
FF.Com.Au Hardcore
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14-08-2009, 01:56 PM | #22 | |||
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Also, if 50% of Commodore sales are to Fleets that's a huge slice to lose.
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The 18th Letter Last edited by R-Design; 14-08-2009 at 02:03 PM. |
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14-08-2009, 02:00 PM | #23 | |||
FF.Com.Au Hardcore
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I've always been at odds with claims of "Australia's favourite car" for either make when this is the case, and often the choice was one of the two brands only |
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14-08-2009, 02:05 PM | #24 | |||
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14-08-2009, 03:14 PM | #25 | |||
Member
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