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The Pub For General Automotive Related Talk |
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16-03-2014, 05:57 PM | #31 | |||
Banned
Join Date: Sep 2005
Location: Ipswich QLD
Posts: 4,697
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So they're of to mondeo/falcon or most likely Ranger soon. |
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16-03-2014, 06:44 PM | #32 | ||
Regular Member
Join Date: Mar 2010
Posts: 127
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For those who didn't get to see the article I cant find a link to it so I've typed it up.
Badge for badge and car for car, Ford beats Holden. That sounds crazy when the red lion is so far ahead in sales but Holden's success is all about the Commodore. It's not just the car itself, which is handily the best Australian car of all time, but the halo it provides for the rest of the range - from the baby Barina Spark through to the heavyweight Colarado. Thousands of new-car shoppers head to a Holden dealership because of the confidence they get from the Commodore. But if you kill the Commodore, as Holden will in 2016, you breathe life back into Ford. Right now, Holden is the champion team but Ford has the team of champions. The blue oval brand's Fiesta, Focus, Mondeo, EcoSport, Territory and Ranger are so far ahead of their red lion rivals that it's a non-event. Ford also picks up the Mustang as its halo car in 2015 and it's already building plenty of excitement. The difference between the brands is that Ford Australia has tapped into a global development program that's producing great cars and finding cost-effective factories - as in Thailand - to build them. Holden is taking its cars from Korea with minimal local tweaking. As Holden winds down its engineering efforts and sells the Lang Lang proving ground that's been used to such great effect for Australian development since the 1950's, things can only get worse. Detroit promises big things for the next generation of General Motors cars - there are already plenty of mid-sized Insignias in secret development in Melbourne. But if the Cruze experience is any indication, it will take a lot more than promises to produce the long-term import success that Holden craves. Even now, Holden is in trouble with cars that are good but not great. The Captiva should be easy to recommend, and the Series II update made a big difference, but it's still not a Territory beater and is well behind the class leaders. The Barina is better than it was ... but that wasn't much. Ironically, salvation for holden could come from Opel, the German GM brand that was shut down less than a year into a stand alone sales program. It has the classy cars that Australians crave, provided they can roll into Holden showrooms at affordable prices. |
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16-03-2014, 09:31 PM | #33 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Every week there is a new Commodore owner complaining of oil consumption issues in Carsguide. It will go down with the early LS1 in terms of being an oil guzzler at this rate.
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17-03-2014, 07:55 AM | #34 | |||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,480
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I'm not sure how Ford picks up it's image when it's cars are already at the top end of their respective segments. For example Mazda is NOT held in as high regard in other parts of the world or lead any other market, Ford is far more loved in the US then it is in Aust. However one needs to study how Mazda Australia has lifted it's image and sales because even it's international divisions have done the same to see how they achieved it. Last edited by Dr Smith; 17-03-2014 at 08:04 AM. |
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17-03-2014, 11:19 AM | #35 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,792
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I guess its down to local marketing teams and how they position their products and sell it to people. The same how Honda markets itself as "The Japanese BMW" in Australia so their parts prices match that stigma, where-as in the USA they needed a luxury brand "Acura" to justify their high prices. |
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17-03-2014, 11:50 AM | #36 | |||
_Oo===oO_
Join Date: Dec 2004
Location: Australia
Posts: 3,305
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17-03-2014, 12:10 PM | #37 | ||
Pity the fool
Join Date: Jan 2007
Location: Wait Awhile
Posts: 8,997
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I don't know about that. Retuning the suspension and adding alloy control arms to the front end doesn't make it a "generational leap" in my book - because that's all the VF got over VE. Oh, and EPASS.
The chassis is, for all intents and purposes, the same core Zeta platform it was before. Because here's the rub: FG debuted in 2008 with that fantastic virtual pivot front suspension with forged alloy A-arms, and the SZ Territory brought EPASS with it in 2011 which means it is now only a stone's throw away from going into the Falcon, given they share most of the important chassis and powertrain hardware.
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Fords I own or have owned: 1970 XW Falcon GT replica | 1970 XW Falcon | 1971 XY Fairmont | 1973 ZG Fairlane | 1986 XF Falcon panel van | 1987 XFII Falcon S-Pack | 1988 XF Falcon GLS ute | 1993 EBII Fairmont V8 | 1996 XG Falcon ute | 2000 AU Falcon wagon | 2004 BA Falcon XT | 2012 SZ Territory Titanium AWD Proud to buy Australian and support Ford Australia through thick and thin |
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19-03-2014, 05:02 PM | #38 | ||
FF.Com.Au Hardcore
Join Date: Feb 2008
Posts: 2,312
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well, it is 'job done' for Gover as far as putting the boot into local builders. No point kicking them while they're down.
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My ride: 2007 Falcon Ute BF XR8 Orange, MTO. |
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19-03-2014, 09:08 PM | #39 | ||
Render unto Caesar
Join Date: Feb 2008
Location: ::1
Posts: 4,235
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eh, I don't see the differences between this article and any other.
The Ford products usually rate pretty well against their competitors, Focus, Ranger, Fiesta, Mondeo, all rate highly and are considered bench marks in their categories the world over. So this article is no surprise to me. I think the finally part is more a reference to Falcon.
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"Aliens might be surprised to learn that in a cosmos with limitless starlight, humans kill for energy sources buried in sand." - Neil deGrasse Tyson |
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20-03-2014, 08:53 AM | #40 | ||||
Regular Member
Join Date: Nov 2005
Location: Melbourne
Posts: 317
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Both FPV and HSV cars are a fantastic pat on the back to our small design and engineering centres. Enjoyed them both, equally. |
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