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| The Pub For General Automotive Related Talk |
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01-04-2011, 10:52 AM
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Lukeyson
 
Join Date: Mar 2005
Location: Maitland, NSW
Posts: 2,593
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With all this April 1 jocularity, I couldn't help thinking something that seems kinda obvious to me.
Why can't Ford just redbage the GS as an XR8, and sell it alongside the GS at the same price? FPV still get the sale. Ford get the XR8 badge back. There's no need to spend money on anything other than removing the GS stickers and putting the Ford badges back on. There's no stealing of sales since a 'GS' will essentially get sold anyway. Some buyers want Ford badges on. Some want FPV badges on. Both buyers would be happy and AT NO R&D COST TO FORD OR FPV. Some might say that either the GS or XR8 badges would become diluted. But I beg to differ - I think there'd be an improvement in total volume sold. The XR8 is the brand with the better recognition anyway. I just can't see why this couldn't be done. Lukeyson
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A Badge Engineered XR8?
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