Wagons back from the dead: Sportwagon still outselling every SUV - Drive Comparo

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Originally Posted by 1TUFFUTE

EXACTLY what ive been thinking while reading all these missguided posts and thoughts. Theyve developed a car that has eaten out off its own sedan sales but the catch is they spent millions developing it. And to top that they import one of the biggest overated suvs in aus. The captiva....but ford have the mondeo range/wagon for that. Much better build..rep..style ..and street cred. Ford also have maintained profit and holden are still struggling to pay there gov bills and depts......nice one people....The only thing i will give yous is that the terri has taken to long to update to a satisfactory level for the punters....still sells tho...

Not even close, you may be reading, but i fear your not letting ALL the story in.

Lets look at it this way, Ford developed the Terri as it saw an emerging market, and until now has sold it along side the Falcon wagon, given.
Holden continued with its lacally built wagon until VE when they decided to evolve the basic wagon into an attractive alternative to the mundane, dime a dozen SUV.
Sure a percentage of Commodore sedan buyers have opted for the sportswagon instead, and this is evident in the figures you refer to, as im sure Terri's cut into falcon, however, what you fail to recognise is that as with Ford and its reason for Terri, Holden also faced an invasion from off sure in the emerging SUV market.

Holden chose to tackle it originally with the Adventurer/crewman concepts and recently the Sports wagon for its rev heads, backed up by the Captiva for the conservative kind.
Ford tried to hot up its Terri, the F6X, and failed.

The question is, how many sales would Holden have lost if it decided to stick with the reps wagon or worse still, kill it altogether.
You cant tell me a percentage of the SportsWagon sales wouldnt have gone looking for SUV's.
That would also put pressure on jobs at the Elizabeth plant

It worried Ford enough to invest in the Terri.

The big question is where will the current Falcon wagon sales go now its finished, will they all buy Terri's or look elsewhere?