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10-06-2009, 06:14 PM | #1 | ||
FF.Com.Au Hardcore
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Hey Guys,
Ive been building a race car for the past 18 months, its getting very close to completion so its time to think of company's i should approach about sponsorship... The car is a hyundai excel sports sedan which is full space frame. Fastest sedan class in australia... Any ideas? Cheers Last edited by KPOJ; 10-06-2009 at 06:21 PM. |
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10-06-2009, 06:41 PM | #2 | ||
FF.Com.Au Hardcore
Join Date: Apr 2005
Location: Canberra
Posts: 13,465
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Maybe send some emails or phone some performance parts places. That's what I would do. An Excel is pretty unique in the field of racing so you might get some bites with that alone because it would stand out I reckon.
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10-06-2009, 07:00 PM | #3 | ||
FF.Com.Au Hardcore
Join Date: Feb 2009
Posts: 1,245
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Here it is...
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10-06-2009, 07:07 PM | #4 | |||
FF.Com.Au Hardcore
Join Date: Feb 2009
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Quote:
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10-06-2009, 07:11 PM | #5 | ||
FF.Com.Au Hardcore
Join Date: Feb 2009
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You are basicly selling advertising on the car, so it is what exposure you can give the company involved.
Think of where your car will be spotted and who will see it, and pick a company that see these people as their target market. Sell it to them as a business oportunity and do up a proposal of what you can give them for the $'s / support your after. Be prepared for many many knock backs but keep at it. You may have to approch 100 busineses to get one that is interested. |
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10-06-2009, 07:21 PM | #6 | ||
Regular Member
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My mate races a rail type dragster. From his experience. Get a proposal together. Namly, some photgraphs of your car with sponsor logo space on it. Spell out exacly what they will get: ie for $1000 you will get a 500 x 500 logo on the side of the car and the trailer for one full season of ? races. Try to get some idea of how many people are likely to see the logo and what they may get out of it. Any TV coverage is good. Target companies that have some realation to the sport first. Car places etc, but you will find most of they already sponsor someone or race themselfs. Exhausting them look for a new retail shop opening and get in there first. Be enthusiastic....look what I can do for you... sort of thing. Get your company seen etc. If you cant get money try and get your fuel sponsored, tyres, oil etc it all adds up even the decals end up costing a fair bit and sometimes its easier to get goods rather than money. Talk with your accountant about self sponsorship (it is possible). Its not easy but persitance pays off. Good luck.
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10-06-2009, 07:36 PM | #7 | ||
FF.Com.Au Hardcore
Join Date: Feb 2009
Posts: 1,245
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^^^
cheers mate, i should start making a proposal... their will be tv coverage so hopefully that appeals to a sponsor a bit more. |
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10-06-2009, 07:58 PM | #8 | ||
FF.Com.Au Hardcore
Join Date: Feb 2009
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No more suggestions.
If it helps i live in melbourne. |
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11-06-2009, 11:20 AM | #9 | ||
Regular Member
Join Date: Jan 2007
Location: Rocky
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Take some photos of the tracks you will be racing on, preferably with lots of people watching the racing. Explain size of feilds ie there will be at least ? cars on the track at any time. If you have any racing experience spell it out. If not, explain you are a newie and very enthusiastic. Always make your car and yourself presentable. A clean car and set up go a long way. Hope this helps a little.
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11-06-2009, 12:01 PM | #10 | ||
FF.Com.Au Hardcore
Join Date: Sep 2006
Location: TAS
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you will also need to provide some evidence of competition history, and the meets, championships etc that you have won. They will also want to see your track record - ie that you have raced consistently in a particular category for so many years. They want a profile, one that is suitable for their business.
So for example, i have raced in drag racing for the past 8 years. 2007/8 championship winner super sedan tas drag racing series. 2007/7 3rd super sedan 2006/7 2nd super sedan 2005/6 3rd super street. Best reaction time 2008/9 Also, how many people attend the events, what tv or media coverage is there. What types of people attend the events? Finally, present yourself well, speak well, and be courteous.
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11-06-2009, 02:11 PM | #11 | ||
FF.Com.Au Hardcore
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OK amazing luck i get a call from hyundai today, they said they have heard about my car and got my number after some research... Looks like they are very interested, have to wait and see how it pans out.
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11-06-2009, 02:18 PM | #12 | ||
FF.Com.Au Hardcore
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Location: Rockingham WA
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Hit up a few hyundai dealerships, parts suppliers etc or anyone who has had a hand in working on the car.
It is hard to gain sponsorship if the car isnt ready to race, or doesnt attend every meeting.
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12-06-2009, 10:19 AM | #13 | ||
FF.Com.Au Hardcore
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I was going to say Hyundai, what have they suggested? That looks like a great car! What engine?
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12-06-2009, 09:34 PM | #14 | |||
FF.Com.Au Hardcore
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Thats the problem, ive chatted to hyundai, they are very interested buit it has a nissan sr20. Hyundai have said they want a hyundai engine in it. : How can a car be competitive with a hyundai engine? ive come up with an idea that hyundai are half approving of. Get a mitsubishi lancer engine which is similar to a sonata engine, apparently the rocker covers are interchangeable, run the sonata rocker cover and no ones the wiser.. : They are going to call me on monday to talk in more detail. |
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12-06-2009, 10:00 PM | #15 | ||
1409hp 1190lb.ft 18psi...
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Location: Sydney
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Hit them up for an engine-driveline...perhaps one they have developed but not yet here in Oz...
The Hyundai Lamba 3.8 V6 http://www.autoweek.com/article/2009...CAGO/902119987
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12-06-2009, 10:14 PM | #16 | |||
trying to get a leg over
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12-06-2009, 10:27 PM | #17 | ||
DPC PERFORMANCE Race prep
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If you get hyundi sponsorship and you loose your job in the next 12 months do you get to return the car like their ads state !!!!!!!!!!!!!!!
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12-06-2009, 10:41 PM | #18 | |||
FF.Com.Au Hardcore
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3.5L turbo multi valve engine has to weigh 1200kg. top 6 litre chevs have to weigh 1125kg and make 750-770hp that means the hyundai engine would have to make 800-850hp i think that would be leaning on it a bit to much. 2-2.6L would be perfect. Car would only have to weigh 975-1050kg so 2.6L would need to make 700hp Cheers mate Last edited by KPOJ; 12-06-2009 at 10:48 PM. |
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12-06-2009, 10:43 PM | #19 | |||
FF.Com.Au Hardcore
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Anyhow i dont think ill be loosing my job any time soon. economy is picking back up : |
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12-06-2009, 10:45 PM | #20 | |||
FF.Com.Au Hardcore
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Hopefully they like the car. nice turbo engine would mate nicely with the rest of the drive line/car. |
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12-06-2009, 10:49 PM | #21 | ||
FF.Com.Au Hardcore
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Also the hyundai bloke talked about one of their new v8s that come out in the genesis. Dont know if it could make enough power. Has to make 700hp N/A.
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12-06-2009, 10:50 PM | #22 | |||
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Quote:
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12-06-2009, 11:39 PM | #23 | ||
Cruisin
Join Date: Jun 2007
Location: Melbourne
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In my experience you need to be able to afford a budget to build and race your car independently and out of your own pocket. Fairy godmothers or Leprechauns with pots of gold are very few and far between. Any sponsor that can afford to contribute the funds that you cannot will be expecting a return on the dollars they invest, ie: how the dollars they invest in your race operation will return more profits to them (not just sales) than the sponsorship amount you are asking of them. Given the current economic climate, sponsorship budgets and expectation of returns have both now tightened up. Good Luck.
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12-06-2009, 11:46 PM | #24 | |||
FF.Com.Au Hardcore
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I was going to run at a state level and do the occasional national round, but if i could get a sponsor i would be able to afford more traveling costs interstate to run all over the country. |
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13-06-2009, 12:18 AM | #25 | ||
Solution Was Boost 4?, 6 & 8
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Location: Melbourne
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Rather than looking for cash, I would try and do some deals with products your going to need,eg: lubricants, race and pump fuels, tyres, panel shop, trans builder etc.
if you can get a lot of this stuff with huge discounts in return for signage on the car, this will help your running costs between each meeting...
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13-06-2009, 12:28 AM | #26 | |||
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Im going to run the thing on e85 which will bring the cost down over $6-8 a litre martini. My cousin had a panel shop which i have had full access to for years now, thats very handy. Anyone who has helped me out has a sticker on the car... but your right spoolman the consumables are somthing a sponsor would be very handy with... Have you experimented with e85 in your drag car? exhaust temps are 100 degrees lower, so less chance of detonation at higher boost. |
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13-06-2009, 06:54 PM | #27 | |||
Solution Was Boost 4?, 6 & 8
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Location: Melbourne
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I was going to try E85 some time back, the guy who re-drilled the injectors botched the job. At the moment more than happy using Martini fuel and some of there lubricants the fuel has been very consistent & reliable my engine never misses a beat and for the 3 to 4 times a year my car races its still cheaper to use the Martini unleaded than to fork out for new injectors and tuning. The guys at Martini are passionate about performance and after having a few conversations with them I am confident there fuel is giving my cars set-up the best possible ET.
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30-06-2009, 11:18 AM | #28 | ||
Starter Motor
Join Date: Jun 2009
Posts: 4
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Im interested in helping you out this is my 1st thread so im not sure i can PM but i am keen, talk more.
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09-07-2009, 07:12 AM | #29 | ||
Starter Motor
Join Date: Jun 2008
Posts: 2
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The most important thing to remember if you do up a proposal is to make specific requests to each individual company. Ie if you approach xyz oil company tell them exactly what you want in product for the season and how much signage space on the car they will get (plus what else you can give them - eg promotion on your team website, their logo on press releases etc). As spoolman said I would not ask for cash - stick to asking for product, you're more likely to get a foot in the door and start building a relationship this way. I have quite a few proposals I have done for Pro teams that I am willing to let you have a look at - IM me if you like.
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