Puma Axed except for EV

[csv8]

Ford axes the Puma except for the EV! The push to Ev’s will fail.
https://www.drive.com.au/news/petrol...4uXbNpyGHoxg7U

[kypez]

Originally Posted by csv8

Ford axes the Puma except for the EV! The push to Ev’s will fail.
https://www.drive.com.au/news/petrol...4uXbNpyGHoxg7U

Probably kept for the fleet emission standards coming in 2025.

I thought Puma was popular enough to keep

[Franco Cozzo]

Ford Ute

[Sprintey]

Imagine how well they would have done if they'd just sprung a small hatchback SUV off the Ranger platform. Called it the Ranga perhaps.

[kypez]

Originally Posted by Sprintey

Imagine how well they would have done if they'd just sprung a small hatchback SUV off the Ranger platform. Called it the Ranga perhaps.

Bronco even

[Sprintey]

Red haired joke hidden in there, we are a persecuted minority lol

This quote:

"Since the final Falcon and Territory were produced in 2016, Ford Australia has also dropped the Endura, EcoSport, Escape, Focus, Fiesta, Kuga and Mondeo names."

How do you manage to get SUVs axed during the biggest shift in vehicle preferences, in favour of SUVs over cars, in the last 50 years?! They nailed it so well with the introduction of the Territory in 2004, the exact right product at exactly the right time - how have they failed so massively to arrive where they are now?! Should have kept making the Territory and invested in it.

[CyberWasp]

Lets replace a cheaper petrol powered car that is apparently not selling and has just been updated addressing a lot of the reasons why it isn't selling, with an EV which is very similar and a lot, lot more expensive in price.......right....ok

[kevino]

Puma new base model about 33 k drive away
An entry Ford
One Ford model that is affordable
Possibly offering young buyers and female an entry to Ford

New emission laws on the way
The one litre petrol Puma has a co2 of 126 if my google checks were right
Selling One litre Puma would have brought the Ford fleet co2 average down


In the past Ford sold lots of Fiestas and Focus in the 17k / 25 k market

Now that market is 30/35 k
Ford just removed that option for Fiesta and Focus owners to change to another Ford

Why drop Puma?
It’s seems an illogical move.


I was angry when Ford dropped Focus

Now I m just numb


I own a 22 Puma.

[DFB FGXR6]

I'll keep this simple.........................Ford Australia are idiots.

[Fordman1]

Originally Posted by DFB FGXR6

I'll keep this simple.........................Ford Australia are idiots.

This ^^^^^

And this will be driven by the BS excuse from the CEO about the cost of keeping spare parts etc (like Escape).

[Rallye Sport]

Its a shame but no surprise to me, I can count on one hand the number of Pumas I've actually seen on the road.

[Franco Cozzo]

Originally Posted by Rallye Sport

Its a shame but no surprise to me, I can count on one hand the number of Pumas I've actually seen on the road.

Didn't resonate with target market - they're all over the RAV4 Hybrid.

[BENT_8]

Originally Posted by DFB FGXR6

I'll keep this simple.........................Ford Australia are idiots.

For the record, I have NOT hacked this account!!

[kevino]

I m just guessing it’s something to do with the factory in Romania
With the update Ford EUR have dropped the St 1,5 6mt
Setting up to produce a Puma Ev
Prob means they have less capacity to make petrol
pumas so Ford EUR tells Ford Ute Aus sorry no more


Only guessing of course

Awaiting comment from the guru JPD80 generally produces excellent commentary

[simon varley]

Originally Posted by kevino

With the update Ford EUR have dropped the St 1,5 6mt
Setting up to produce a Puma Ev

if this is true, and they no longer produce and Eu5 variant, then the choice is between gas Eu6 and EV

the petrol (hybrid) STARTS at 25k GBP in the UK, so that's $50k here. at least. so maybe an EV isn't too much more expensive

[Franco Cozzo]

Female 30-something Millennial



Does anyone feel like buying me a RAV4 hybrid?

I wish I could afford a RAV4

Ahhhhh I'd love a RAV4 but couldn't justify a car that big just for me



Ford isn't converting this demographic into Puma sales, but Toyota is turning them into RAV4 hybrid customers hand over fist.

See how they all know what the RAV4 is?

[kevino]

Originally Posted by Franco Cozzo

Female 30-something Millennial

image

Does anyone feel like buying me a RAV4 hybrid?

I wish I could afford a RAV4

Ahhhhh I'd love a RAV4 but couldn't justify a car that big just for me

image

Ford isn't converting this demographic into Puma sales, but Toyota is turning them into RAV4 hybrid customers hand over fist.

See how they all know what the RAV4 is?

Well the Romsey Facebook page is great
But Puma doesn’t compete with Rav 4
That’s the Escapes job
Oh shirt the Escape has gone too

[Franco Cozzo]

Originally Posted by kevino

Well the Romsey Facebook page is great
But Puma doesn’t compete with Rav 4
That’s the Escapes job
Oh shirt the Escape has gone too

You're still not picking up what I'm putting down,

Puma competes for the 30-something female Millennial,

RAV4 wins the sales of the 30-something female Millennial

Both cars, target the exact same customer, its not Ford who gets the sale, its Toyota.

The size of the car, does not matter, both cars, compete for the same customer.

[DFB FGXR6]

Originally Posted by kevino

Well the Romsey Facebook page is great
But Puma doesn’t compete with Rav 4
That’s the Escapes job
Oh shirt the Escape has gone too

The problem Ford has with Puma (apart from lack of supply) is that the brand simply doesn't appeal or relate to the target audience for the model. The brand is these days known for big, heavy, noisy soot blowing pickup trucks. Not the image most Puma buyers would want to be aligned with.

That applied to when Ford were the Falcon Car Company, the brand image of big, heavy, noisy sedans didn't resonate with the vast majority of Focus/Fiesta target buyers.

[kypez]

Originally Posted by DFB FGXR6

That applied to when Ford were the Falcon Car Company, the brand image of big, heavy, noisy sedans didn't resonate with the vast majority of Focus/Fiesta target buyers.

I don't totally agree with this given the Laser did quite well. When Laser was replaced by Focus, that tanked. Not sure why but Australians just didn't warm up to Focus over Laser

[PG2]

Originally Posted by kypez

I don't totally agree with this given the Laser did quite well. When Laser was replaced by Focus, that tanked. Not sure why but Australians just didn't warm up to Focus over Laser

I was selling Ford when Ford moved from Laser to Focus.

The Laser was a good little nippy car that had plenty of relevant features that buyers wanted. The Focus, while a more refined car, was a slug of a thing that was sparsely optioned particularly in base model. Air conditioning was not even standard.

A big problem with them was that the indicator stalk was on the left. You would be surprised how many people took that into consideration when looking at the Focus.

Ford wanted to go upmarket with their small car range. The problem was that people buying these sized cars back in the early 00's were budget conscious and the price went from $19,990 to a tad over $25,000 overnight.

[BENT_8]

Originally Posted by kypez

I don't totally agree with this given the Laser did quite well. When Laser was replaced by Focus, that tanked. Not sure why but Australians just didn't warm up to Focus over Laser

Like the AU, styling.

Fiesta, and in particular, Focus, gained traction with the WS and LW2 examples that were best looking in class for mine.
Timing/styling was right.
Transmission, not so much.

A nice WS Zetec still gets my attention.

[IanC]

Originally Posted by kypez

I don't totally agree with this given the Laser did quite well. When Laser was replaced by Focus, that tanked. Not sure why but Australians just didn't warm up to Focus over Laser

When the Focus first came out in the UK I was over there and I rented one for a month. Came back here and bought a Laser 6 month later. Never regretted it. The Laser seemed a much better built car and it proved totally reliable in the eleven years our family had it.

[Fast Eddie]

Originally Posted by kypez

I don't totally agree with this given the Laser did quite well. When Laser was replaced by Focus, that tanked. Not sure why but Australians just didn't warm up to Focus over Laser

Shiite marketing i.m.h.o. All of a sudden my MkI Focus is looking good. I'm not selling it. Ever.

[BENT_8]

Originally Posted by DFB FGXR6

The problem Ford has with Puma (apart from lack of supply) is that the brand simply doesn't appeal or relate to the target audience for the model. The brand is these days known for big, heavy, noisy soot blowing pickup trucks. Not the image most Puma buyers would want to be aligned with.

That applied to when Ford were the Falcon Car Company, the brand image of big, heavy, noisy sedans didn't resonate with the vast majority of Focus/Fiesta target buyers.

It did until early 2015 when Fiesta was selling around 1200 units/mth and Focus nudging 2k.
Then both fall off a cliff within months.
Powershift..never recovered

[smoo]

Originally Posted by DFB FGXR6

The problem Ford has with Puma (apart from lack of supply) is that the brand simply doesn't appeal or relate to the target audience for the model. The brand is these days known for big, heavy, noisy soot blowing pickup trucks. Not the image most Puma buyers would want to be aligned with.

That applied to when Ford were the Falcon Car Company, the brand image of big, heavy, noisy sedans didn't resonate with the vast majority of Focus/Fiesta target buyers.

From my recollection ford never attempted to market any of the euro cars over the past 10-15 years?

I can remember a hand ful of Euro ford owners on this forum back in the day absolutely piling on the Aussie built Fords for their quality control issues and recalls/warranty.
Little did they know Focus/Mondeo diesel DPF and power shift trans we’re getting ready to say hold my beer.
Don’t think they ever mentioned recalled/warranty again after that drama which likely contributed to the poor sales of Mondeo and Focus.

[Franco Cozzo]

Originally Posted by smoo

From my recollection ford never attempted to market any of the euro cars over the past 10-15 years?

I can remember a hand ful of Euro ford owners on this forum back in the day absolutely piling on the Aussie built Fords for their quality control issues and recalls/warranty.
Little did they know Focus/Mondeo diesel DPF and power shift trans we’re getting ready to say hold my beer.
Don’t think they ever mentioned recalled/warranty again after that drama which likely contributed to the poor sales of Mondeo and Focus.

The Focus DSG was an issue when it was first introduced on the LV Focus TDCI as well, our very own Yellow Festiva, we both bought new LV TDCI Focus around a similar time frame.

His shat its DSG around 70,000km and he had serious issues getting it done under warranty from his Ford dealership, my manual one went 235,000km before I gave the car away last year, it still lives, its up in Echuca now

The DSG has been a drama on Ford Euro cars since its introduction, it wasn't just the latest round of LW Focus and WZ Fiesta that it was an issue, it was just more prominent then because they sold lots more of them.

[Sprintey]

Originally Posted by smoo

Little did they know Focus/Mondeo diesel DPF and power shift trans we’re getting ready to say hold my beer.

And what a hold my beer it was.

[Sprintey]

Originally Posted by Franco Cozzo

Female 30-something Millennial

image

Does anyone feel like buying me a RAV4 hybrid?

I wish I could afford a RAV4

Ahhhhh I'd love a RAV4 but couldn't justify a car that big just for me

image

Ford isn't converting this demographic into Puma sales, but Toyota is turning them into RAV4 hybrid customers hand over fist.

See how they all know what the RAV4 is?

that's not a troll account that you might run for entertainment?

[Franco Cozzo]

Originally Posted by Sprintey

that's not a troll account that you might run for entertainment?

No, my boobs are hairy and the wrong shape