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Old 03-06-2013, 12:01 AM   #1
GT-spec15
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Default Ford Australia post-2016...what should it look like?

With big changes to the FoA landscape coming, I thought it would be interesting to hear views about what direction we would like Ford to take post-2016.

Do you want to see a return to F-series trucks?
Should Mustang be a part of the lineup?
What do we think about their USA SUV lineup?
Does Ford need another large sedan or is Mondeo about right today?
What can they do better from a marketing perspective?

As you'll notice in the thread title, there's no mention of Falcon/Territory. If you want to bash Falcon, don't. If you want to rant about the end of Falcon, don't.

Personally - I want Mustang here for a reasonable RRP, and F-series too. Both products are awesome and it's a shame the only way to get one here is to pay through the nose via unofficial channels.

From a marketing POV, I think the Fiesta stuff they've been doing is great for that target market. I would like to see similar energy directed towards commercials/family/sports cars.

Over to the floor!

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Old 03-06-2013, 12:10 AM   #2
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Default Re: Ford Australia post-2016...what should it look like?

I'm pretty keen to see the Taurus SHO here to be honest... and Mustang of course.
I want to see the Territory name continue, obviously it will be on an imported new model.
F trucks would be nice, but I don't see the need. I think Ranger is the perfect sized truck for us.
But this might all be irrelevant to me... I won't be selling the FPV or Territory anytime soon.
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Old 03-06-2013, 01:27 AM   #3
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Default Re: Ford Australia post-2016...what should it look like?

Ford is working on a truly global lineup, but I would imagine the smallest cars (designed for emerging markets) will stay out of the US and Australia. Everything else should be fair game.

Apparently they're working on a Ranger-based SUV. I suppose that could be a Territory replacement. http://www.caradvice.com.au/233618/f...-in-melbourne/

For some reason we don't get the Ranger over here, but I'm sure it would sell. Ford claims the EcoBoost F-150 and the Transit Connect can do what the Ranger does.

The next Taurus will have to be somewhat smaller and lighter. Perhaps it will be sold in the US and Australia.

The Mondeo will become what our current Fusion is.

I guess utes are completely out. That will no doubt hurt sales in Australia and South Africa.
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Old 03-06-2013, 01:40 AM   #4
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Default Re: Ford Australia post-2016...what should it look like?

Mustang and F-Truck hopefully added to the lineup, F350 work truck sounds good to me. We need a replacement for the utes after all, and if not sporty then just go ridiculously big. Not sure if there's any need for a Falcon replacement seeing as the market share that large cars takes up in Australia is down to about 4% or some ridiculously low figure like that.
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Old 03-06-2013, 07:30 AM   #5
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Default Re: Ford Australia post-2016...what should it look like?

what should ford australia look like?
Like this....
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Old 03-06-2013, 08:06 AM   #6
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Default Re: Ford Australia post-2016...what should it look like?

Big car - Taurus
Sports Car - Mustang
Ute - Ranger
Small 4wd - Kuga
Medium car - Mondeo
Small/Medium - Focus
Small - Fiesta

Ambiente, Trend, Titanium and Sport in all categories to make it simple.
7 Models, 4 trim/extra levels = 28 in total.
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Old 03-06-2013, 08:35 AM   #7
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Default Re: Ford Australia post-2016...what should it look like?

The current Taurus is too big and heavy, if the next one can shed some weight it has a chance in this market.

For the first time ever I encountered a Sydney underground carpark that was just too small, i scraped the front bar once without knowing it. Now the Taurus is longer than the Falcon and wider and heavier...there's no chance of these being practical here.
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Old 03-06-2013, 09:45 AM   #8
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Default Re: Ford Australia post-2016...what should it look like?

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Originally Posted by turbodewd View Post
The current Taurus is too big and heavy, if the next one can shed some weight it has a chance in this market.

For the first time ever I encountered a Sydney underground carpark that was just too small, i scraped the front bar once without knowing it. Now the Taurus is longer than the Falcon and wider and heavier...there's no chance of these being practical here.
I really like them but the weight shocked me!

I do hope the Explorer gets here - they are a sensational looking thing in the flesh and very well equipped.
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Old 03-06-2013, 10:56 AM   #9
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Default Re: Ford Australia post-2016...what should it look like?

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The current Taurus is too big and heavy, if the next one can shed some weight it has a chance in this market.

For the first time ever I encountered a Sydney underground carpark that was just too small, i scraped the front bar once without knowing it. Now the Taurus is longer than the Falcon and wider and heavier...there's no chance of these being practical here.
That are smaller than a Falcon ute or any of the quite popular land crabs etc. One carpark in Sydney does not represent all of Australia.
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Old 03-06-2013, 08:56 AM   #10
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Default Re: Ford Australia post-2016...what should it look like?

Whilst I agree, I dont really have many more options in the Ford stable if the falcon goes. Three baby seats across the bak, I cant go anything smaller, such as the Mondeo. If the Territory was going to continue I would get one for sure, but it wont.
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Old 04-06-2013, 02:11 PM   #11
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Default Re: Ford Australia post-2016...what should it look like?

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Originally Posted by The Monty View Post
Whilst I agree, I dont really have many more options in the Ford stable if the falcon goes. Three baby seats across the bak, I cant go anything smaller, such as the Mondeo. If the Territory was going to continue I would get one for sure, but it wont.
Three baby seats fit across a Tezza which is excellent. Will buy a new Tezza and/or Falcon as late as possible before Oct 2016 to see me into the mid to late 2020's and then see what happens.
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Old 03-06-2013, 10:19 AM   #12
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Default Re: Ford Australia post-2016...what should it look like?

Can it include this? If only it was around the same price here, 43kUSD so around 46k here, id have one if that were the case. Show em whos boss in Landcruiser park (QLD 4x4 playground for those who dont know)
http://www.ford.com/trucks/f150/trim/raptor/

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Old 05-06-2013, 12:19 AM   #13
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Default Re: Ford Australia post-2016...what should it look like?

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Can it include this? If only it was around the same price here, 43kUSD so around 46k here, id have one if that were the case. Show em whos boss in Landcruiser park (QLD 4x4 playground for those who dont know)
http://www.ford.com/trucks/f150/trim/raptor/

image

How good is this, put the Raptor on Ford's shopping list for post 2016.
The Taurus should be left in the big book of mistakes and never seen again
The new Kuga looks great.
Mustang a given
Focus a given.
Territory (aka Terrify). Diesel option only
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Old 03-06-2013, 10:29 AM   #14
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Default Re: Ford Australia post-2016...what should it look like?

If it could get better than 11 MPG I would be in for sure.
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Old 03-06-2013, 10:37 AM   #15
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Default Re: Ford Australia post-2016...what should it look like?

I frothed every time I saw a Raptor in the States - plenty around the California ski areas.

I reckon for $80k ish there'd be a market here.
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Old 03-06-2013, 10:43 AM   #16
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Default Re: Ford Australia post-2016...what should it look like?

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I frothed every time I saw a Raptor in the States - plenty around the California ski areas.

I reckon for $80k ish there'd be a market here.
Ive seen a cpl round here, i pulled up at a car wash once seen this massive caravan, i was like what the hell could actually pull that thing, low and behold there was an SVT Raptor up front.
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Old 03-06-2013, 10:48 AM   #17
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Default Re: Ford Australia post-2016...what should it look like?

Saw a raptor in Sydney traffic the other day, some landscaping company (I think). Man it looked sick.
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Old 03-06-2013, 10:54 AM   #18
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Default Re: Ford Australia post-2016...what should it look like?

I'm Dreaming a bit but they should keep the factory here and make low volume performance cars like GT500's or GT supercars or something like that for the righthand drive markets.
cars that aren't so much about profitability more about drawing intrest to the brand and pushing the boundaries
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Old 03-06-2013, 11:29 AM   #19
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Default Re: Ford Australia post-2016...what should it look like?

I dont think they will bother with a large car. Just Mustang for the performance buyers.
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Old 03-06-2013, 12:31 PM   #20
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Default Re: Ford Australia post-2016...what should it look like?

Dave reckons he's spotted a raptor getting around narre Warren/Berwick area. If they brought it here I'd be a happy camper.
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Old 03-06-2013, 01:05 PM   #21
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Default Re: Ford Australia post-2016...what should it look like?

Ka, Fiesta, Focus, Fusion
C-Max, S-Max
EcoSport, Kuga, Explorer
Ranger, Ranger wagon, F-trucks
Mustang, Falcon/Lincoln sedan GT
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Old 03-06-2013, 01:49 PM   #22
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Default Re: Ford Australia post-2016...what should it look like?

Ford Australia post-2016...what should it look like? Beyond 2016, Ford should look like a lean, mean fighting machine ready to take on all competitors in every market segment it can profitably, with vehicles that appeal to all buyers!

cheers, Maka
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Old 03-06-2013, 02:56 PM   #23
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Default Re: Ford Australia post-2016...what should it look like?

My ideal range would be:

Ka
Fiesta (full range as per UK)
Ecosport (AWD option as per South America)
Focus
Kuga
Mondeo (full range and badged as Fusion like in the US)
Mustang (full range as per US)
Ranger
Endeavour/Everest
Explorer
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Old 03-06-2013, 03:15 PM   #24
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Default Re: Ford Australia post-2016...what should it look like?

forget taurus. i believe the new version will be LHD only.

most likely scenario is fusion, either rebadged as mondeo as it currently is, or left as fusion.

large car segment is dying a slow death. importing a large car won't resurrect it.

with global models post 2016, ford should be able to respond much quicker to the market, and bring updates to the market in a much shorter timeframe. there are numerous benefits to having a global lineup.
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Old 03-06-2013, 03:18 PM   #25
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Default Re: Ford Australia post-2016...what should it look like?

I'd consider buying a mustang

Hsv killa
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Old 03-06-2013, 04:42 PM   #26
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Default Re: Ford Australia post-2016...what should it look like?

Ford Australia post-2016...what should it look like?

It should look like a company whos new products dont appeal to the nation and families it betrayed, and always struggling to gain ground in market leadership.
But most of all, it should look like a company whos products can never outsell those that are made in Australia.
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Old 03-06-2013, 05:46 PM   #27
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Ford Australia post-2016...what should it look like?

It should look like a company whos new products dont appeal to the nation and families it betrayed, and always struggling to gain ground in market leadership.
But most of all, it should look like a company whos products can never outsell those that are made in Australia.
You might think that's what it SHOULD look like, but the reality is Ford Oz will sell more cars (proportionately) than it ever has, with an expanded range fighting for sales in pretty much every segment.

After years of neglect from consumers, a vindictive media, and a government making manufacturing more difficult every day...I think its Ford Motor Company who should be filthy on Australia, not the opposite. I don't blame them for pulling up stumps, though I'm saddened by it.
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Old 03-06-2013, 11:37 PM   #28
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Default Re: Ford Australia post-2016...what should it look like?

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...I think its Ford Motor Company who should be filthy on Australia, not the opposite. I don't blame them for pulling up stumps, though I'm saddened by it.
Hardly, this is more about the US parent company killing off any real inhouse competition in a bid to supply a large global platform and uphold Obamas new manufacturing plan, aswell as pleasing the American Auto Workers Union.
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Old 04-06-2013, 12:01 AM   #29
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Default Re: Ford Australia post-2016...what should it look like?

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Hardly, this is more about the US parent company killing off any real inhouse competition in a bid to supply a large global platform and uphold Obamas new manufacturing plan, aswell as pleasing the American Auto Workers Union.
Why would they, large cars have been replaced by SUVs worldwide. This is just a case of a dying segment of the market not worth being kept alive in a small country that dont even by the product anymore. If Aussies were still buying Falcons they wouldn't be shutting down.

Lets try not to turn at least one 'End Of Ford Aus' thread on this forum into a Ford sucks thread.
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Old 04-06-2013, 10:40 PM   #30
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Default Re: Ford Australia post-2016...what should it look like?

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Hardly, this is more about the US parent company killing off any real inhouse competition in a bid to supply a large global platform and uphold Obamas new manufacturing plan, aswell as pleasing the American Auto Workers Union.
Geez, conspiracy theory much?

Mate, whether you like it or not Ford Australia is no longer a standalone operation. It's now a properly integrated part of Ford globally. While Aussie manufacturing will end in 2016, as a whole Ford Asia Pacific (which Ford Oz is part of) is ramping up to produce hundreds of thousands of cars. If anything we should be proud that Ford Oz is a centre of excellence, an engineering hub who's handy work will be seen and felt all over the world.

Would you (and so many others on these forums) be so angry if Falcon had gone global, but was built in Asia? Because long term if global RWD was to go ahead I dare say that would happen.
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