Ford Unveils All-New Focus Theatre

[russellw]

July 1 2011

• All-New Focus Theatre experience brings the outside inside
• New Focus combines dynamic design and exceptional array of smart technologies with high levels of craftsmanship, outstanding occupant safety and further advances in acclaimed levels of driving quality
• Advanced technologies including Active Park Assist, Torque Vectoring Control, Adaptive Cruise Control, Voice Control, Bi-Xenon headlamps and rain sensing wipers

Visitors to the Ford stand at the Australian International Motor Show will have the opportunity to visit a virtual world surrounding the all-new Ford Focus.
The All-New Focus Theatre experience brings the outside inside as drivers and passengers will be able to sit in the new Focus to experience all the features and technologies available in this important car.
Visitors to the All-New Focus Theatre will be able to feel connected to the road and world around them via visual media in an interactive in-car show booth.
In addition to the All- New Focus Theatre, a mix of Focus models will also be on display, offering customers their first chance to see the new range up close.

The all-new Ford Focus raises the bar for Australian consumers, combining expressive design, sophisticated driver appeal, affordable technology, quality craftsmanship and impressive fuel efficiency in an outstanding small car package.

Distinguished by its sleek and sporty design, the new Focus is packed with more affordable technologies and features than ever previously offered by Ford in this market sector.

On sale in August, the all-new Focus is a key element of the Ford product portfolio in Australia.
With more than 10 million units sold since its introduction in 1998, the Focus has become a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive.

Following an unprecedented global development program under the company's One Ford strategy, the next-generation Focus is set to continue the successful tradition of its predecessors, according to Ford Australia President and CEO, Bob Graziano.
“The new Focus is evidence of One Ford in action, and truly represents the best of the Ford Motor Company,” Graziano said.
“Our investment in a new global small car platform is enabling us to provide consumers in Australia, and around the world, with an affordable range of cars that offer quality, fuel efficiency, safety and smart technology beyond their expectations.”

Source: Ford Media