Ford's not going to be able to compete with the Korean built GM Daewoos (sold as Holdens) on price. But cars with the same build quality (mazda6, camry) should be easy to compete with.
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Current car: 2022 Escape st-line - Previous Fords: 2006 Focus, 2009 FG XR6T, 2009 Focus, 2012 Focus, 2016 Territory
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