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Originally Posted by Peuty
So let me get this right....the fact that Ford didn't have a car for sale that you wanted to buy at the time you wanted to buy it means that their marketing department is no good? Think of how the sales of the Boss engined cars would be if they released info on the news engine ahead of time. That would be more negligent I think.
If you weren't prepared to wait for the coyote to be released, then that's your own fault. I don't see how you think Ford is to blame in this instance?
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I think its more a question of the abject failure of Ford Marketing to manage and disseminate any information to both inform and tantalise the market, and thus better manage market expectations (and buyer anxieties) and retain otherwise lost sales to the main opposition.