Quote:
Originally Posted by Poetic Justice
They've already been trying to do this anyhow.
The Mazda 3 cuts in at high $20s now and they see themselves as being a step above the other brands like Toyota, Hyundai, Ford et al.
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That's what I was thinking - they have already started with the newly launched models.
Have sales taken a dive since this move? They were always at / near the top of the list for their segment.
Having said that, and extra $5-7k per car should maintain profits with the drop in sales. Then again, the servicing will suffer, which is where the other budget brands get some of their return.