Quote:
Originally Posted by Franco Cozzo
Female 30-something Millennial
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Does anyone feel like buying me a RAV4 hybrid?
I wish I could afford a RAV4
Ahhhhh I'd love a RAV4 but couldn't justify a car that big just for me
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Ford isn't converting this demographic into Puma sales, but Toyota is turning them into RAV4 hybrid customers hand over fist.
See how they all know what the RAV4 is? |
Could it be because Toyota actually spend money on advertising? Toyota know how to sell the dream. They sell the lifestyle, whether it's the lifestyle you have or the one you wish you had. Look at a Corolla ad, it's twenty somethings meeting and falling in love. Look at a Camry ad, it's all about Dad playing with the kids. Kluger ad? The best place to raise a family.
The last time I saw a Ford ad was when the FG was released and it was some pathetic thing begging you to test drive and compare...please!!!