[kypez]

Originally Posted by PG2

I was selling Ford when Ford moved from Laser to Focus.



The Laser was a good little nippy car that had plenty of relevant features that buyers wanted. The Focus, while a more refined car, was a slug of a thing that was sparsely optioned particularly in base model. Air conditioning was not even standard.



Ford wanted to go upmarket with their small car range. The problem was that people buying these sized cars back in the early 00's were budget conscious and the price went from $19,990 to a tad over $25,000 overnight.

Ah, there you go. Didn't know the price jump and feature list was so different with Focus. That would explain a lot of what came after.