Quote:
Originally Posted by jpd80
So you think a lot of those $60,000 to $80,000 Ranger/Everest sales would go to those other vehicles?
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I think it's not worth importing vehicles that probably won't sell more than hundreds per month, especially if in order to be competitive, you have to price them sharply and some of those sales come at the expense of your bread and butter Ranger which has handsome margins. And anyway, didnt Ford long ago decide to pursue max profit per vehicle? Isnt that why its been dumping models over the years that werent class leaders, even if they did sell in ok numbers? I was under the impression Ford wasnt interested in market share as much as money?